Why Is It That "The Trend Is Increasing"?

In recent days, in the labor market of Yiwu, Zhejiang, the group has set up several recruitment stalls at one go.

At the moment, the biggest hosiery enterprise in China is eager to recruit 3000 new workers at a time when some companies are laying off workers because of reduced orders. Why?

"Large-scale recruitment is to meet the needs of production."

Weng Rongjin, chairman of the board of directors of the Sha Sha group, told reporters that "this year, the group's business grew by 40%, and the order for 2009 is already full, and the scale of production has expanded significantly."

Weng Rongjin said, because there are orders, during the Spring Festival, there are still more than 2000 workers working overtime in the group.

By April and May this year, 1000 new hosiery machines and more than 200 underwear machines from Germany will be in place to meet production needs, when the company needs to add more than 3000 employees.

"Considering that the new employees need a few months of training, recruitment has been launched in a large number of days."

Reporter learned that, in order to deal with recruitment difficulties, the Sala group also launched paid training, the company will give the new recruits 1500 yuan in the training period.

At the same time, the company also encourages the old staff to encourage new employees to return home from the old home by giving rewards.

"Bring a fellow townsman to reward three hundred, bringing a technical reward of four hundred."

Weng Rongjin said, "after the recruitment, the size of the company's employees will reach 10000."

So, how did it happen that the production was growing steadily under the crisis and the recruitment of employees was going against the market?

Weng Rongjin said, on the one hand, crisis crisis is critical for enterprises with brand and strength.

"After the bankruptcy of some enterprises, orders gradually began to focus on enterprises like ours."

On the other hand, the market growth of the company has benefited from the strategy of the company itself.

Since its foundation, l'sha has determined the strategic direction of stabilizing China and expanding the international market. At present, the proportion of internal and external sales of the company's products is between 64.

Weng Rongjin said, "since 2007, it was clear that boycott of WAL-MART's low price purchase,"

Since then, we no longer do cheap and low-end products.

Instead, it is based on its own brand, delivering the brand of the brand, and diversifying the market. The traditional market in Europe and the United States, the Middle East, India, Russia and other markets go hand in hand, thus achieving great success.

In Weng Rongjin's view, branded products are more powerful at any time.

"Taking into account the high awareness of high-end materials in developed countries, we are pushing high-end products locally.

In India and Russia, people generally welcome low and medium priced products, and we develop some local brands.

In terms of domestic sales, we are mainly pushing up products at medium level or above.

"Textile industry will be the most absorbing industry in China for a long time."

In the interview, we talked about the textile industry adjustment and revitalization plan just passed by the State Council in February 4th. Weng Rongjin said, "this is a great news for our textile makers. As an enterprise, we must fulfill our social responsibilities and play our role in promoting economic development and solving employment problems."

Wang Xiaonan: editor in charge