Why Do Luxury Brands Switch To Electricity Providers And Pay Less?

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< p > here world < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/".

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"P", when we talked about online shopping, all of us came up with words like "exploding money" and "cheap". However, with the expansion of luxury brands into China's retail market, many brands began to adjust their global marketing strategies, and some brands went online to sell in China.

Recently, reporters have learned that although online sales make a lot of price concessions for many luxury goods, they are invisible to the public. Online shopping luxury goods are still unacceptable. Besides, after-sales and fake products are also the most worrying problems.

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< p > < strong > online shop can guarantee genuine goods, 7 days return goods < /strong > < /p >

< p > in April this year, the famous British luxury brand Burberry successfully entered Tmall online mall and became the first luxury item to open in China B2C online store.

On the morning of 15, reporters registered on Tmall brand street and found that there were dozens of luxury brands including Versace, Dior, Prada and so on.

But sales records of many brands are not optimistic.

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Reporters P consulted a number of brands and realized that apart from some products, most of the goods were not very different from the official website and the store price.

A brand Tmall flagship store customer service told reporters that most of the new products sold during the season, because there is not much stock on the market, there is basically no discount.

The price of most brands Tmall flagship store and official website and entity store is the same.

The luxury flagship stores certified by Tmall all said that the goods sold were 100% brand-new genuine products, and they could enjoy 7 days' no reason to return the goods, and support the counter checking, and the fake penalty was ten.

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< p > < strong > worry can not see the object, purchase is not reassuring < /strong > /p >

< p > "these luxuries are often thousands or even tens of thousands of pieces. They can not be seen or touched from the Internet. I am not very sure about it. I always feel that there is no insurance in the counter."

Ms. Zeng told reporters that although she would buy online, she was more willing to believe in luxury counters and shopping malls.

If online shopping first concerns whether it is genuine or not, secondly, it can not see whether there is any defect in physical objects, and it is also not easy to sell after sale.

"Although many overseas purchasing and online stores have marked" support counters "on their pages, in fact, most luxury stores do not provide" counter inspection "services.

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Miss P, who has always been concerned about the luxury goods industry, said: "if you have to buy fashionable luxury goods through online shopping, I will definitely choose the style of the shop first, and then find a discount channel through the sea.

If the price on the Internet is the same as that sold in a physical store, it can not be used to test the effect. Why? "/p".

< p > the data also showed in the reporter's questionnaire that the reporter received 211 valid questionnaires within a week. Among the netizens who participated in the survey, more than 40% of them were not willing to purchase luxury goods online, but the reasons were not guaranteed after sale, the number of fake goods was more and the time of mailing was too long, ranking the top three.

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< p > < strong > the current situation is that the source of goods is bottleneck and the discount is not much. < /strong > < /p >

< p > < < a href= > //www.sjfzxm.com/news/index_s.asp > > luxury > /a > why can the price rise every year, its source of goods is not unlimited increase, but has a certain quantity.

A luxury industry insider told reporters that although luxury brands also have online stores, most of them are flagship stores with online and offline prices, because luxury goods do not want to hurt their image by taking the quantity and low price.

Therefore, many websites, known as online sales of luxury goods, can only be obtained through other channels rather than luxury licensing.

And this is the important reason why the source of goods can not be guaranteed.

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< p > with the degree of openness of China becoming more and more high, < a href= "//www.sjfzxm.com/news/index_f.asp" > consumer > /a > access to luxury goods is much more than physical stores. They can understand product information and prices through the global Internet.

More and more people are going abroad. Overseas market is an important position for Chinese to consume luxury goods.

Luxury consumption, shopping environment, distinguished service and other soft experience, online consumption prices dominate.

Buyers go abroad to enjoy the luxury store experience in the overseas market stores.

The luxury industry insiders said: "all of these are making competition for luxury online sales more competitive."

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