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Luxury "Fake Door" Hit Jingdong, Poly America And Other New Business New

2014/7/29 12:32:00 24

Luxury GoodsFake DoorsElectricity Suppliers

< p > < strong > jumei.com, Jingdong and other electricity providers < /strong > /p >
P > < strong > the wanton selling of fake goods < /strong > /p >
"P" reported that in jumei.com's June 15th round of special sale, the first column and second columns of the shoe package were given to two special selling brands called "the lowest whole network" and "official authorized products" - Armani and Burberry. Hiding behind these two brands is the waistcoat of Xiang Peng Hengye. < /p >
The business license and tax registration certificate of Xiang Peng Hengye show that there are as many as 31 items in the operation of the project including landscaping services and chemical products, except for the sale and import of luxury goods and the import and export business of P. < /p >
Like P, a supplier like this is not uncommon in other online shopping platforms. According to media reports, these 88% off luxury goods companies are selling fake goods like Xiang Peng Heng Ye. And Xiang Peng Hengye company also sells on other electronic business platforms. According to the internal documents, it is named "hundred products" in Gome, Amazon is "Hengye luxury", and the shop on platform 1 is simply the name of its company. < /p >
< p > at present, most of the purchase columns in the East China Sea are sold by Jingdong's third party stores, which are sold by overseas buyers. In Jingdong's Banna fashion store, there are currently more than 600 products, including shoes, bags, clothes and other products of luxury brands such as CK, Armani, Burberry, Prada, Coach and so on. < /p >
< p > and when consumers find problems, even if they call the service telephone of the electronic business platform, they will be spanferred to be handled by a fake supplier. Even if the complaint is far beyond the normal level, the electronic business platform is still ignored. For the third party, seemingly severe provisions are in front of these companies. < /p >
< p > "Ju Mei, vip.com, No. 1 store, Jingdong, all these are legendary legends, genuine products, but the result is inferior fakes, so how can people feel free to buy things on them!" consumers can not help but sigh. < /p >
< p > < strong > third party platform merchants selling false < /strong > < /p >
< p > < strong > < a > href= > http:// > www.sjfzxm.com/news/index_c.asp > luxury goods < /a > is fake heavy hit area < /strong > /p >
< p > the electricity supplier who loses consumer trust will surely die. < /p >
< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > poly beauty /a > and Jingdong yesterday responded to this matter quickly. They all indicated that they had handled the business of Xiang Peng Hengye, and the consumers who bought the goods in the shop could return unconditionally. < /p >
< p > the United States said that in the process of qualification review of the third party platform merchants, the company has produced complete business licenses, relevant commodity authorization letters, import declaration forms for related goods, and information on cooperation with many electronic businesses. We are conducting a thorough reinvestigation of the company's qualifications and supply. It is not ruled out that the relevant legal measures should be taken according to the final investigation. < /p >
< p > Jingdong responsible person told the Securities Daily reporter that Jingdong has made counterfeit goods as the deadly enemy of the company, and has formulated severe penalties for those involved in fake sellers and related companies. Since 2014, Jingdong has been increasing the sampling inspection of platform products, sampling not less than three times per week, and sampling covers all categories. < /p >
< p > but even so, fake products still appear on the platform of Ju Mei and Jingdong. As an electronic business platform, the United States and Jingdong can not avoid the mistakes in the qualification review of the third party platforms and the loopholes in the business process of the cooperative business partners. < /p >
< p > from the situation of counterfeit goods, we can see that the fake goods are the third party platform merchants of the electricity supplier, and luxury goods are the worst hit areas of fake commodities. < /p >
< p > < strong > category expansion pressure > /strong > /p >
< p > < strong > fake door damage a href= "http:// www.sjfzxm.com/news/index_c.asp" > electricity supplier < /a > /strong > /p >
< p > in fact, if we understand the whole industry chain, we will understand the phenomenon of luxury goods. < /p >
< p > the biggest embarrassment of the luxury electric business is the problem of the extension of the source of goods, which can not get the brand authorization from the brand dealer or the scarcity of the luxury itself. Without formal authorization, it can only be flooded with counterfeit goods, resulting in double complaints from consumers and brands. Even with authorization, brands often fail to get enough quantity to satisfy consumers' demand for purchases. < /p >
Less than P, the beauty of Jingdong and the No. 1 store of the main department store, which started in the United States and the 3C, is the pressure of category expansion. < /p >
When p was listed in the US, it was pointed out that the listing of jumei.com is also an opportunity to help it break away from the limitations of the single beauty industry in the future. When a company develops to a certain stage, a single market can not have enough sense of security. This kind of "unease" is particularly prominent in the vertical electric field. < /p >
< p > the analysis says that no one is willing to stick to an industry, even if the industry is very profitable. After the listing, jumei.com, which has more capital, will expand its category. Chen may consider taking a more comprehensive female market and completing a wider layout. < /p >
The rapid expansion of category P, especially the expansion of luxury goods in the source of the problem, made the United States and Jingdong hurrying into a hurry. < /p >
"P", "we are both a fast growing company and a young company." How to ensure the quality of new products such as watches, this issue will be our eternal warning. < /p >
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