Clothing Retail Store Management Strategy

< p > < strong > 1. Selling clothes is selling a href= "http:// www.sjfzxm.com/news/index_c.asp". Image shop < /a > /strong > /p >

< p > shop business is good, do not enter the shop, stay at the door for a few seconds to see it! See what, see signs, see the lights, see the display, see the health condition, but also can see the age of the salesperson and the staff is Peugeot.

Buying clothes is buying beautiful, selling clothes is selling image, that's all!! < /p >

< p > buy clothes is to buy beautiful. Now we dress in addition to the requirement of comfortable fit in vitro, more embodies a kind of spiritual pursuit of beauty, personality, and brand, and is an affirmation and Realization of self image.

Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty.

In order to save electricity and not to light the lights, to prevent dust from unpacking and display, employees to work without makeup, no spirit, a cashier's mess, shops selling fancy cars, shop self-made, hand-painted promotional posters, etc., but violating the principles and behaviors of beauty will make the "a href=" http:// www.sjfzxm.com/news/index_c.asp "dress less than /a" beautiful at a discount, unable to show or even lose.

The beauty is gone, the image does not exist, and the brand loses its foundation for survival, let alone the development!! therefore, we must keep in mind that the basic principle of "selling clothes is to sell images" must be based on the principle of "beauty". We must firmly establish and carefully maintain the standards of "beauty". Only in this way can our stores find their distinctive beauty in the fierce and fierce market competition before they can develop and grow from one victory to another!!! /p

< p > < strong > two, the comparison shows that the advantages and disadvantages < /strong > < /p >

< p > for those less than a href= "http:// www.sjfzxm.com/news/index_c.asp" > performance < /a > not ideal but feel good customers, the one thousand sentence is not enough to go to her store and take him to a rival store in the city to have a look.

Because if she talks about her problems alone, she will find many reasons. What is economic depression, small local population, poor consumption power, and goods can not keep up with them. A lot of them are objective and company problems, and their problems are not at all.

< /p >

< p > is that really true? The business of the shops is not good because everyone is slow, so we can't just look for the objective and company reasons.

The situation, no matter what I say, is simply not heard by customers. It's all wrong with the company, and it is not right there. This problem has not been solved, and the problem has not been solved. I heard that the head is big. Of course, the customer said the problem, reflecting the situation is very good, but the problem of "you are all wrong, I am all right" can not be used to see the problem. Then I brainstorm, and simply say nothing, invite customers to the "JeansWest", "Bonwe" and "fun" in the city to have a look. I once encountered similar problems when I went to shop support.

And we all dress up in plastic bags, store them as storehouses, and 352 employees sit on plastic stools chatting. The lamps and lanterns are broken up, and no one is talking about them. Customers do not greet them when they enter the shop, and the difference is coming out. Is this shop or shop? How can such shops and shops create excellent performance? < /p >

< p > breaking the heart of customers' face, self-protection and self satisfaction and standing on the position of serving customers, customers will be very willing to communicate with us and listen to our opinions.

Therefore, "good" and "bad", "excellent" and "inferior" are not mentioned, but are compared. It is important for customers to see and understand what is good and what is bad for the performance of store management.

In short, there is a comparison between the gap, there is a gap to enhance the space, there is room for improvement in order to make a difference! Understand this truth, the next thing will be easy to do!!! < /p >