Shenzhen Underwear Brands Gather MAGIC SHOW

In the hot streets of Las Vegas, a "Shenzhen cyclone" of Chinese fashion brands is being launched.

US international clothing and apparel in Las Vegas (Autumn), August 16th, local time.

(MAGIC SHOW) officially started, Shenzhen Underwear Industry Association

The exhibitors gathered in Las Vegas.

In the heart of Las Vegas, the American girl, wearing a 100 year old brand and Tai Xiang's Chinese belly pocket, appeared at the flyover of the tourists, and immediately attracted the world's attention.

China's best silk, top designers in Italy, desert cities in the United States...

Just as the international top clothing and Accessories Fair was held in Las Vegas, Shenzhen's global fashion capital and Las Vegas's fashion capital were just embraced by the classic Chinese cultural elements.

It is understood that known as the "desert city" of Las Vegas (Las Vegas) is one of the world's most famous holiday resorts, with the reputation of "the entertainment capital of the world" and "the city of marriage".

The MAGIC exhibition is sponsored by the MAGIC exhibition company of Advanstar Communications group, which is held in February and August. It has more than 70 years history. It is the largest clothing, apparel, fabrics and home textile trade exhibition in the United States and Latin America.

The exhibition has an exhibition area of over 200 thousand square meters, and there are more than 4400 fixed exhibitors in each session, involving 5500 brands and 20000 varieties. It concentrates almost all the famous clothing brands in the world, as well as the famous clothing traders and producers in the United States.

China

The scale of the enterprise is huge and the exhibition area accounts for 6. This makes the exhibition a truly Chinese brand show.

At the exhibition hall, a large number of Chinese enterprises from Shenzhen, Shanghai, Guangzhou and other places can be seen to come to the exhibition.

Shenzhen's creativity wins respect

It is Cui Hengyong's dream to bring Chinese cultural elements into underwear and bring this essence to the international market. This is the dream of Cui Hengyong, chairman of the company.

He said wearing a top underwear brand, the American "Vitoria secret", is the pursuit of many women around the world.

But compared with the ancient Chinese belly bag, the secret of Vitoria is too single.

Therefore, this exhibition brings the "belly pocket" with oriental charm. This "belly bag" combines the implicit beauty of Chinese traditional underwear with the European and American underwear fashion, and is made by the senior designer of Italy.

Let hundred years old brand renew vitality in Shenzhen, and display the vigorous power of Chinese fashion industry on the streets of Las Vegas.

Las Vegas is an international and open city. There will be no shortage of underwear with Oriental beauty in Las Vegas.

Cui Hengyong is full of confidence in entering the US market. He specially invited the American local model Christo to turn the American street into a "Oriental belly pocket" fashion show before the famous Las Vegas music fountain.

Cui Hengyong admitted that attending the Las Vegas exhibition would be perfect if he could recruit local agents; if he did not recruit local agents, he would set up a self financing fund near the music fountain to set up a store with the Tai Xiang Oriental belly pocket.

The fashion show of Shenzhen underwear brand has won international respect. Many international tourists have come to watch it spontaneously, taking pictures with mobile phones or cameras.

Las Vegas Venice hotel executives also told us that every day we can see all kinds of performances in the streets. The "China show" seen this time is very fashionable and noble and refreshing.

Marching into the international market

Zhang Fengwei, Secretary General of Shenzhen lingerie industry association, said that the Shenzhen lingerie company, the leading Chinese dance company, first joined the world's top industrial exhibition for the first time. The more than 10 Shenzhen brand underwear enterprises who came to attend the exhibition were looking forward to opening the door to the US market with the help of the exhibition platform.

Shenzhen underwear brand has such strength.

Shenzhen underwear, a traditional dominant industry, was first driven by the radiation of the underwear industry in Hongkong. Its brand and market advantages are obvious and has always been in the leading position in the whole country.

At present, Shenzhen has more than more than 300 underwear enterprises, and produces 600 million kinds of underwear every year. It has formed a relatively perfect industrial system and has produced a large number of well-known and outstanding backbone enterprises.

In addition, the Shenzhen underwear industry delegation also participated in the Shenzhen Las Vegas economic and Trade Promotion Conference.

Zhang Li, vice president of China Federation of textile industry, Qu Jing, Secretary General of China knitted Industry Association, director of Economic Cooperation Department of Shenzhen economic and Trade Commission, and Wu Di, honorary president of Shenzhen underwear industry association, delivered a speech. They expressed good expectations for the exhibition in the US. Zhang Fengwei, Secretary General of Shenzhen underwear industry association, introduced the development of Shenzhen underwear industry, Shenzhen's underwear production competitive advantage, investment prospect and regional creation.

Ms Ping Gao, the chief representative of Nevada government of China, has introduced the policy of the free trade area in detail.

During the meeting, the two sides held talks on exchanges and cooperation. The Shenzhen underwear industry association will unite and condense Shenzhen underwear enterprises, play a bridge and link role, and promote the cooperation of underwear industry between the two places. At the same time, it will complement each other and win mutually. It will expand and establish new partnership between Shenzhen and China, and strive for the development of China's excellent underwear brand to the international market.