Keqiao Textile Expo: Big Cities Are Coming To Your Places.

Keqiao District, Shaoxing City, Zhejiang Province, is one of the most important business markets in the country. The textile industry has been known as the "mother industry" by the local government. As the engine of local economic development, China Textile City is also famous at home and abroad. The Keqiao Textile Expo, the only professional exhibition of textile origin and textile distribution centers in China, has been established for 16 years, and has set up a perfect display and trading platform for textile enterprises and trading companies, and for producers and spectators. 2014 China Keqiao International Textile Fair (Autumn) will be held on October 24th ~27 at the China Textile City International Convention and Exhibition Center. In the face of tremendous business opportunities, both exhibitors and professional spectators have done their homework, hoping to get a full harvest in October.

Iron bar exhibitors work hard to get more exhibitions.

Judging whether an exhibition is successful or not depends not only on its size and turnover, but also on its quality and compliance.

"Every year we will take part in many professional exhibitions at home and abroad. On average, once a month, we will participate in the Keqiao Textile Expo in the form of special exhibition in 6 consecutive years. We feel that the Textile Fair is increasing year by year, regardless of its maturity, specialization, internationalization and branding. And this is consistent with the company's future development strategy. Huang Xinming, deputy general manager of Zhejiang red and blue textile printing and dyeing Co., Ltd., was interviewed by the interview. It is reported that at this exhibition, they are still showcasing 160 square meters of special exhibition stands, mainly digital printing and imitation digital fabrics, will display more than 1000 varieties of products through 6 series of products. "At that time, more than 70% of the exhibits will be new products. By participating in the exhibition at home, the newly developed intention customers can also visit the company directly. For this reason, we have also made a general renovation of the sales hall recently. The reconstructed 4000 square meters exhibition hall can accommodate more than 3 thousands of samples, and by subdividing the product area and category, it is convenient for customers to find their products successfully in the sea of fabrics. Huang Xinming added to reporters.

As a loyal "fan" of the exhibition, Zhejiang fan te Si Textile Co., Ltd. can be said to be a witness to the growth and growth of Keqiao Textile Expo. In the years accompanying the Textile Expo, the booth area of van's booth expanded from 9 square meters to 60 square meters. At this exhibition, the company took 200 square meters of exhibition area in one fell swoop, becoming the NO.1 of the special exhibition booth area.

What is the reason why Jean Fant Faith is willing to be a professional? Exhibition Fu Guangyi, general manager of the company, said that the Keqiao industry and the obvious location advantages provide a good market environment and development opportunities for enterprises. By participating in the Expo, attracting large numbers of high-quality customers, we also accumulate and integrate the upstream and downstream customer resources. "It can be said that only by participating in the exhibition can we have a better understanding of the market situation." In order to better display the company's main product knitted fabric at the Expo, the company has invested heavily in the early stage, focusing on the display of lightweight fabrics, with a view to displaying the advantages of product design, quality and price in the exhibition.

"Xinxing foreign trade main chemical fiber woven dyed printing fabric, customer distribution in Southeast Asia, the Middle East and Europe, in 2013 completed textile self export more than 4300 yuan, and the share of 1/3 directly or indirectly from Keqiao Textile Expo merchants." Zhang Fei, general manager of Zhejiang Xinxing foreign trade limited company, described to reporters the tremendous business opportunities brought by this exhibition. "This year 1~8 months, the company's textile self export has reached more than 3500 million. Facing the important business platform of Keqiao Textile Expo, we will actively expand the e-commerce industry and gradually step into cross-border operation.

Medium end price high fashion professional buyers are attracted

To enhance the commercial functions of the exhibition, Keqiao Textile Expo The Preparatory Committee has been trying hard to invite professional buyers. At present, more than 7000 businessmen from home and abroad have submitted applications through the official website of the Textile Expo. It is estimated that the number of professional customers will exceed 30 thousand.

Gao Hongfang, director of the local fashion center for men's clothing brand of Boston, a local down jacket giant, was invited to attend the spring fair in Keqiao in May. For the first time, he was deeply impressed by the category and reasonable distribution of the exhibits at the fair.

Through the summary of the experience of last meeting, Gao Hongfang aims at the October Keqiao Textile Expo. The main purpose is to buy new knitted fabrics, such as pure silk, mercerized cotton, special fibers, dyed fabrics, and high-grade suit fabrics, such as wool, silk, linen, conductive wire and other blended fabrics. For Keqiao fabrics, Gao Hongfang gave such an attribute: "from the sales level, the proportion of foreign trade is relatively large, mainly for Southeast Asia, India, Africa and other regions. Besides, the brand of locals is positioned in the mid-range clothing brand, and the product is cost-effective, which is more suitable for mass purchase.

It was also the first spring festival in Keqiao in May this year. Textile Expo Hai Lun's brand, Lu Juan, director of the center for commodity design of the love rabbit, has scored a high score for the exhibition: "the organizers are in good service, the exhibition fabric is full of fabrics, and the exhibits are of high fashion." The main trend is fashion women's clothing, so there will be a lot of attention in fabric procurement. Besides the basic fabric, the most popular fabrics including air layer fabric, embossing fabric, digital printing fabric will be concerned. These are just what fashion women need.