Investors And Gold Buyers "Hot And Cold Days"

The fall in international gold prices also lowered the price of gold in domestic stores, plus the consumption season of "golden nine silver ten". The sales data of major shopping malls during the National Day period increased by 3-5 from the same period last year. But at the same time, gold bullion investors appeared a lot of rationality.

Some analysts pointed out that the US dollar exchange rate index continued to rise, and the gold market was about to face the so-called "critical moment".

"The overall situation of gold sales this year is not optimistic, and gold prices will remain depressed in the short term."

Hangzhou retailers anticipate, but from the cost of gold mining and the demand for gold by Chinese consumer groups, the market can still be expected.

The price of gold has dropped, and the number of guests buying gold ornaments has been much higher.

On the 3 th of this month, US gold futures in New York fell 1.8%, losing 1200 US dollars per ounce, hitting a 56 month low of $1192.9 an ounce.

Although gold prices were slightly higher than $1200 / ounce yesterday, they fell by 37% from the peak of 1918 US dollars / ounce in September 2011.

At the same time, from the official prices of the major brands yesterday, the price of Zhou Dafu thousands of gold ornaments was 305 yuan / gram, the price of Zhou Shengsheng full gold ornaments was 305 yuan / gram, and the price of six thousand gold jewelry was 305 yuan / gram.

Compared to the middle of March this year, the price of gold jewelry 350 yuan / gram has dropped quite a lot.

The decline in gold prices led to the sale of gold jewelry. Hangzhou Tower official said, "the total number of gold sold in the 7 day of the National Day is 13000 grams, up 85.7% from last year, while the sales of ordinary gold bars rose 155%."

In addition, the sales performance of the gold counters increased by about 30-50% compared with the previous year.

"Last year, the sales of shopping malls are expected to be affected by last year's typhoon factors, but the turnover of many single brand stores is still considerable."

Mall people revealed.

If Lao Fengxiang on October 1st, the Hangzhou Tower counters completed nearly 700 thousand of the turnover.

In the meantime, the sales of the brand in the Hangzhou area increased by 28.2% over the period of the national day, and the price per passenger reached nearly 10000 yuan, which is much higher than the usual price of five thousand or six thousand yuan.

"Sales are mainly concentrated in gold jewelry, and most customers prefer gold jewelry or gold products more than 50 grams."

The head of Hangzhou department store says buyers are mostly gifts or collections.

although

It has been popular in recent years, but investment bars are rarely seen throughout the national day.

"Buy"

The number of gold bullion guests is obviously much less, like the craze for Chinese mothers who went crazy last year.

Many shopping malls in Hangzhou admits that investors' desire to invest in gold bars is gradually decreasing.

Despite the wait-and-see attitude of fried gold merchants, the performance during the National Day was slightly improved compared to this year's sluggish investment bullion market.

"Every day there will be 5 kilograms, 10 kilograms of gold bullion investment guests, compared to the previous few months, these days sales have doubled."

China Gold Hangzhou business department official told reporters that if you want to buy gold bullion in large quantities, you can choose to book according to the real time gold price, and the goods will be delivered within a week.

According to the statistics released by China Gold Association last month, gold in physical gold jewellery increased by 11.02% in the first half of this year, but the gold bullion used for investment more clearly decreased by 62.13% compared with the same period last year.

This also reflects that people's demand for gold jewelry is obviously higher than that of investment value preservation.

Investors and gold buyers "hot and cold days"

Statistics from institutional statistics show that in the past 20 years, the average gold price rose in September.

In September this year, the gold market once again broke this unwritten "Convention". Up to now, the international gold price has approached the low point of the current round of falling down at the end of last year.

To stimulate consumers to take the opportunity to start, in addition to the fall in the gold market during the national day, there is also a positive demand for gold and silver ten.

"Especially the arrival of the wedding season, the new people who are married at the end of this year or early next year will enhance the sales of gold jewelry very much."

At the same time, during the small holiday period, the cost reduction and various discount and reduction activities launched by the brands are also one of the reasons for promoting sales.

However, the cold sales of investment gold bars also reflect that at present, fried gold merchants tend to be rational in investing in gold. "Affected by the big environment, investors are afraid of being caught in the bottom."

Analysts said that, on the one hand, some unstable emotions in the international situation did not trigger a strong risk aversion. On the other hand, in the context of the US economic recovery, the Fed's interest rate discussions continued to warm up to further negative gold.

Many people worry: can the "two thousand" barrier be preserved?

Gold has been seen as an anti inflation tool, but the dollar's exchange rate index has continued to rise in recent months, with a rise of 8.75% in July 1st.

The market expects that the Federal Reserve will raise interest rates in 2015, driving the US dollar up, and the US dollar will rise sharply against other major currencies.

With the US dollar strengthening and inflation expectations decreasing, gold has lost the attraction of maintaining value and increasing value. Analysts say the gold market is about to face a "critical moment".

Earlier, due to concerns about the impact of US interest rate increases, Standard Chartered, Goldman Sachs and other investment banks have issued a report on bearish gold, the gold target price reduced to less than 1200 U.S. dollars, Goldman Sachs also said that the end of the year will fall to 1050 U.S. dollars.

Yesterday, Morgan Stanley expected gold to fall to the end of 2017.

"The overall situation of gold sales this year is not optimistic. In the short term, gold prices will remain depressed, and gold will be further weakened."

Some retailers in Hangzhou said they could not see the strong driving force of gold prices rising in the near future.

But at the same time, there are also some people in the gold trading market who believe that the market can still be expected from the cost of gold mining and the demand for gold by Chinese consumer groups.

"The cost of gold exploitation is between $800 / ounce and $1200 / ounce, and prices will not fall unchecked. Coupled with China's thousands of years of worship, art and thought around gold, it has become a golden culture, and these factors can continue to benefit the gold market for a long time."