Tmall 2014 Double 11 Target: Conservative Sprint 50 Billion

Reporters learned from many parties that the sales target of Tmall double eleven full platform in 2014 has been set as "50 billion yuan".

After the news spread like wildfire, Tmall officials, as usual, did not explicitly deny it. "Tmall has always been reluctant to admit it, but it is clear that after the listing of Alibaba, once again refresh the double eleven achievements, the pulling effect on the market is self-evident." A women's clothing brand told reporters.

The Tmall double eleven in 2013 has created a shocking act of 35 billion yuan per day, which is a shock to China's retail industry.

If Tmall double eleven broke through 50 billion yuan this year, it will achieve a 40% increase compared with last year. But in fact, Tmall's official expectations for double eleven are usually relatively conservative, and will be successful or even surpassed after the end of each war.

Businessmen reveal that whenever the double eleven comes, Tmall's small businesses will give businesses "chicken blood" and encourage businesses to develop and decompose their sales targets with the great leap forward trend. According to the understanding of the billion power network, the target set by Tmall was 30 billion yuan before the double eleven in 2013.

According to a certain well-known The traditional retail business manager said that Alibaba vice president and Tmall CEO Xiaoyao Zi (Zhang Yong) even broke into his office and discussed the O2O strategy of double eleven. "Can't wait to see the mood."

It is reported that this year's double eleven will continue to expand its coverage and influence on the basis of previous years, and strive to tap the market increments. To this end, Tmall has also joined Taobao in particular, and the two major retail platforms of Ali department will release greater sales potential.

In addition, in the cross-border online retail business, the rapid selling of the power to join, also for double eleven high building sales performance increase chips. In the first half of the year, Tmall also strives to introduce international brand names, enhance tonality, and continue to play an important role in importing the electricity supplier under the Tmall international leveraging.

　　 Industry According to people's analysis, after last year's double eleven, participants from all sides understood that "performance is not the first priority", but as the first double eleven after sale, sales performance is very important to Alibaba.

The near future, Alibaba We also discussed the "next five year growth point" with people from all walks of life. After the great success of online retailing, the Alibaba has sought to develop new opportunities for new sectors such as supply chain innovation, mobile Internet access, cloud computing, large data, and online finance.

Another part of the observers believe that the annual dividend of double eleven will bring huge overdraft in the consumer market, rather than making e-commerce a healthy and healthy development. In particular, behind the creation of the "50 billion" sales myth, there are countless brands with high inventory, thin profits, and brand losses. After repeated baptism, whether or not businesses remain rational will also become the decisive factor for Tmall's double eleven final sales performance.