Welcome To The Regional Shopping Mall

Over the past two years, this advantage has been manifested more clearly. Compared with some traditional shopping malls, these regional shopping malls often use many new ways to replace the traditional discount marketing methods to drive consumption, which also brings more young consumers to these shopping malls than traditional shopping malls.

Compared with some high-end shopping malls, these regional shopping malls occupy more advantages in price. They seldom introduce the international first-line brands, but introduce more people oriented brands, so that the largest group of consumers of young people has higher purchasing power in the mall.

For some traditional shopping centers, discount promotions have become their only marketing means. But in today's era of rising electricity providers, physical shopping malls are hard to price. Online retailers It is obvious that it is not a wise move to stimulate consumption with its own disadvantages. Now the emerging regional shopping malls are obviously smarter in this regard.

They often use some way of holding large events to interact effectively with the residents around the mall, and this interaction makes residents nearby willing to entertain or consume in these stores after meals.

A few days ago, the dream of sailing - the countdown of the 100 shops of Wanda Plaza was held in over 70 cities nationwide, announces that the 100th Wanda Plaza will arrive in October 31st, and Wanda Plaza will enter the hundred cities era. As a grand tribute to the milestone of this milestone, "Wanda Plaza, 100 shops and celebration" integration Marketing activities Heavy launch, and will set off unprecedented sales promotions in October 31st.

Except Hedong District. Wanda Plaza In addition, Hongqiao's "Peng Xin water tour city" 3rd Anniversary shops celebrate "colorful horse" Xin "Hope" theme activities are also being launched. Its main purpose is to raise funds and donations for children in welfare homes, so that more people can take care of children in welfare homes through activities. The Xiqing Yong Wan shopping plaza will hold various kinds of art galas every weekend, including magic, hip-hop, basketball matches and so on.

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Costco, the second largest retailer in the United States, announced the opening of strategic cooperation with Tmall international of Tmall group. Costco began to enter the Chinese market with the way of opening official flagship store in Tmall.

Costco is the largest chain member storage store in the United States. At present, Costco has more than 500 branches in 7 countries, most of which are located in the United States, while Canada is the largest foreign market. Costco already has 72 million members, and its members spend only 55 to 110 dollars on their single consumption.

Recently, however, Costco has been weak in the domestic market. Up to May 11th, the latest quarterly report shows that Costco sales in the US account for about 72% of its total global revenue, while the US and Canadian markets have less than 7% growth, of which Canada's growth rate is about 2%, while other market revenues are relatively low, but the growth rate is 15%.

The temptation of Costco in China's emerging market is undoubtedly enormous. According to the Ministry of Commerce's "China Electronic Commerce report (2013)", in 2013, the volume of e-commerce transactions in China exceeded 10 trillion yuan, an increase of 26.8% over the same period last year, of which retail sales exceeded 1 trillion and 850 billion yuan, accounting for 7.8% of the total retail sales of social consumer goods, surpassing the United States as the world's largest online retail market. Such data can not be heartbeat, Costco global executive vice president Jim Murphy (Jim Murphy) said: "in the face of China's consumer demand for imported goods growing consumer demand, Costco sees and is optimistic about China's consumer market in the present and future great growth space."

Many international retailers in China have tried to find products and storefront designs that meet the tastes of Chinese consumers. However, the performance of WAL-MART, best buy, eBay and other retailers in the Chinese market is disappointing.

In the two quarter, WAL-MART's sales in China increased by 1.1%, but the number of key store sales declined by 1.6%. David Cheesewright, WAL-MART's international business director, admitted at the October 15th investor conference that China's business remained unsatisfactory after 17 years of operation.