In The Three Quarter Of 2014, The Clothing Trade In China's B2C Market Reached 91 Billion 620 Million.

Quarterly monitoring report on China's B2C market released in the third quarter of 2014, according to EnfoDesk Analysys think tank. data Shows that in the third quarter of 2014, the scale of clothing trade in China's B2C market reached 91 billion 620 million yuan, an increase of 54.2% over the same period last year.

Market size, Tmall market The occupancy rate reached 73.4%, and it continued to maintain a leading position in clothing category. Jingdong mall continued to push the "Shang Jingdong" force clothing market in the 3 quarter, with a market share of 5.5%, ranking higher than vip.com in second place, vip.com's market share of 5%, and temporarily staying at third.

At present, the development of domestic clothing business market is relatively mature. Clothing, as a more active and mature online sales category, has formed a more complete industrial chain and market structure. But the 3 quarter of the major electricity providers in the field of clothing frequent efforts, frequent movements.

Tmall has gradually transformed into high-end fashion apparel, and has increasingly close cooperation with international brands and luxury apparel manufacturers. Vip.com has held a large-scale promotional campaign of "Satan Festival"; the Jingdong mall held the autumn and winter fashion conference on the theme of "Shang Jingdong"; Dangdang held a "2014 Dangdang autumn and winter new product conference" on the theme of "potential", joined the China Fashion Designers Association and the leading fashion designers in the industry, and extended the fashion editor and buyer team to launch the fashion clothing market.

At the same time, the platform trend of e-commerce enterprises also gives some local cutting-edge. clothing Designers have a good display platform. At present, Tmall, Jingdong and Dangdang network have already had a large number of independent designer brands to enter.

Because of the high gross profit and high repeat purchase rate, clothing sales have always been the main source of profit for the electricity supplier. This year, the new features of clothing business operators will not change the market structure in the short term, but in the long run, they will have a far-reaching impact on the online sale of clothing in China, and form a market pattern of flourishing flowers, and at the same time, promote the development of the clothing market to a more youthful and fashionable direction.