Sheng Faqiang Talking About The Current Strategic Transformation And Follow-Up Development Of Pathfinder

Our layout is based on future development. No one knew what the tent was when 15 years ago the pathfinder was making tents. So many things seem rather dim now, but there is much room for development in the future. Therefore, we must anticipate that when everyone sees opportunities, there may be nothing left for you.

NBD: what kind of enterprise will the Pathfinder be built in the next 3~5 years?

Sheng Faqiang: the goal of the future is to turn the Pathfinder into an outdoor comprehensive supplier of "goods" plus "services". After fifteen years of deep ploughing in the outdoor industry, Pathfinder is the most aware of the outdoor sports industry ecosystem. Our layout is based on future development. No one knew what the tent was when 15 years ago the pathfinder was making tents. So many things seem rather dim now, but there is much room for development in the future. Therefore, we must anticipate that when everyone sees opportunities, there may be nothing left for you.

　　 NBD: what kind of background is the transformation of the company to the outdoor service provider?

Sheng Faqiang: to be precise, this is a kind of extension instead of complete transformation. The extension is not from A to B, but from the original A to a better A, which is to enable the enterprise to develop better through the Internet. At present, the Internet has become a basic tool. The application of new technology is making the original impossible and feasible now, but it has not changed around the essence of users. This is an Internet application in traditional enterprises.

NBD: how do you understand and interpret the Pathfinder service?

Sheng Faqiang: in the era of the former channel, the commodity level of outdoor products is waiting for users to choose. But under the Internet thinking mode, enterprises are not only providing products, but also considering what users think and what they are exposed to when they are in outdoor activities. At this point, you will find that Pathfinder can do so, so we increase the "service".

　　 outdoors Sport is a big concept, and different stages of social development will correspond to different outdoor sports. New strategic planning is to find a network platform to gather all kinds of outdoor sports through this platform. For example, skiing, we will build a "ski circle". Users in the circle are ski enthusiasts. At the same time, the top ski resorts in the country will be camped here. When users buy ski tickets, the discount price offered by the platform may be only half of the normal fare, or offer other discounts, and provide ski instructors. Skiing is just an example. Other areas include fishing, photography, self driving, hiking, mountaineering and cycling.

　 NBD: what do you think is the most important thing in building a service?

Sheng Faqiang: enterprise After development, we always think about how to develop and how to be strong and big. The Internet can be said to be the tool that everyone is using now. If we can not use these advanced tools in time and effectively, we will naturally be eliminated. Internet thinking is to strengthen users' thinking, users are, who are, where, how to think, in these areas need to be fully close to users.

Pathfinder is to establish a close relationship with users in all dimensions, and form a strong correlation with users, and the accompanying services will emerge as the times require.

NBD: how do you understand the experience of outdoor travel depth?

Sheng Faqiang: first of all, outdoor travel is not a tall concept. To nature, it should be considered as an outdoor trip. Depth experience is the trend of tourism development in the future. It is different from the group or simple self-help tour. These two blocks are all tied up. In a specific destination or natural environment, a specific service is needed, and the experience gained is totally different.

NBD: how do you see the subsequent development of outdoor products industry in the current environment?

Sheng Faqiang: in the past two years, the growth rate of outdoor products industry has been slowing down under the influence of market environment, but this can be more understood as a small adjustment in the big bull market. The scale of domestic outdoor products market will reach 150 billion yuan ~2000 billion yuan, which will be a basic number. We calculated that the annual per capita consumption of outdoor products in the United States was 530 yuan, while the per capita consumption in Korea was 600 yuan, but China's per capita consumption was only 10 yuan. When China's per capita sales volume reaches 100 yuan, the scale of the market will reach 150 billion yuan. Even if the Pathfinder now has more than 14% market share, the Pathfinder can achieve tens of billions of businesses through efforts, so the market space is still very large.