Why Overseas Brands Prefer China International Fashion Week?

The future of clothing industry belongs to "small and beautiful".

When the traditional brand is eager to deal with the stock crisis, what is the future trend of China's garment industry? What is the future trend of China's garment industry? This is the topic of designers, brand founders and professional associations all over the world from the end of the China fashion week. Small batch and well designed "small and beautiful" will become the trend of the future.

Why overseas brands prefer China International Fashion week?

　　 Italy designers Chicca Lualdi: the Chinese market is a big market that the global fashion industry attaches great importance to. The consumers in China are more and more modern, and the aesthetic orientation is also modern and contemporary. Especially Chinese women are very modern. They are confident and independent in all parts of the world. This is the quality of my brand. The Chicca Lualdi brand is seeking suitable partners for entering the Chinese market.

Japanese designer Arai Sara: araisara brand is a high-end custom brand, each design must see its customers before it can become a complete work. I hope to be able to work with other countries in China. Designer Direct communication and communication. Next, I will make further business plans, hoping that Chinese fashion people will like my brand.

Liang Jiajian, designer of Hongkong, China: Beijing city has a diverse culture, gathered from all over the world fashion and cultural crowd, people's consumption concept is the latest, and the acceptance of fresh and personalized design is very high, which is very attractive for cutting-edge designers.

How to evaluate the works of today's designers

Victor Kuzmichev, chairman and professor of fashion design department, University of POLTEC, Ivanovo, Russia: China's fashion week is different from any other international fashion week in the world. Here, we can see both the European design style brand and the designer's work, as well as the clothing brand and design that is very rich in Chinese culture. The surprise is that these designs reveal the amazing talent of Chinese designers, and their works have an unforgettable Oriental aesthetic.

Alexander Lareks, director of career development of Russian fashion magazine "Collection Fashion": Chinese designers are very creative in this China fashion week. Impressions of European designers are similar, while Chinese designers have very different design styles. There is a traditional Chinese style, a combination of western design ideas, and a contemporary design style that is very suitable for Asians. I expect that those Chinese brands with western style will have a good market performance in Europe.

Li Dongtian, the famous stylist and founder of Dong Tian style: the design of China's new cutting-edge designer has the feeling of Street Fashion (street fashion), which is getting stronger and stronger. The design power of the Chinese new generation is very creative and no longer replicates the popular elements abroad. In fashion week, we also see that many of the fabrics used by designers are the latest fabrics in the world, which is in line with international standards.

How to make independent designer brand bigger and stronger

Li Dangqi, chairman of China Fashion Designers Association: on the one hand, designers must be accurate and definite in style before they can occupy a certain market. The future fashion market will be a "small and beautiful" market, and the market will become a small batch, multi variety and distinctive market. On the other hand, the costume designers association will support the cutting-edge designers through DHUB business platform, Dangdang's platform for the introduction of designers, and financial support.

Sowing Brand design Broadcast: new people must think clearly about what they want, want to stick to the feeling of the small group or resonate with more people. In fact, there is no such thing as "small" or "big". As long as we stick to our position and stick to it, we will achieve results.

Li Dongtian, a famous stylist and founder of Dong Tian style, is a big challenge for independent designers. In this regard, overseas designer brand has very successful experience to draw lessons from. To be honest, it is necessary to take some thought in marketing and promotion, such as media or large groups.