361, Adhering To The Concept Of Brand Charity, Contributing Positively To Social Responsibility.

As a native of China sport industry The leading brand, 361 degrees, has always been adhering to the brand concept of "one more love". While carrying out the brand self construction, it also actively fulfilling the social responsibilities of the enterprise and playing a positive role in the overall development of the society.

From society to society

The existence of enterprises stems from the needs of the society, and the development of enterprises needs stable and healthy society to provide space. So, actively helping poverty and disaster within the scope of their ability can play a positive role in both enterprises and society.

From 2005 onwards, 361 degrees began to spare no effort to fulfill its social responsibilities and actively participate in a series of public welfare activities such as student assistance, poverty alleviation and disaster relief. In 2005, 361 degrees jointly organized the "Red Cross love relay station" activities with the Red Cross Society of China to provide love and warmth for the masses in the poor areas. In 2008, "5.12 Wenchuan earthquake", 361 degrees successively donated 8 million 500 thousand yuan to the disaster area, and in 2010, donated 2 million yuan to Qinghai Yushu earthquake stricken area in time. When the Ya'an earthquake occurred, 361 degrees quickly donated donations of love to the disaster area totaling 8 million yuan to provide love for Ya'an compatriots to rebuild their homes.

In addition to saving social poverty and disaster, 361 degree is also actively seeking the combination of business and charity, and establishing a more lasting way of public welfare.

In 2013, 361 degrees Launch a charity activity called "buy a good One Cares One" to make public welfare behaviors more simple, sustainable and integrate into life. Up to now, buying a good one has warmed up over 60 thousand feet of children without shoes. Buy a good one and follow the design concept of "let the public interest become the visible fashion". In the long term, we work with top domestic designers to design fashionable products with fashion style and quality. Since 2013, yam has organized 7 volunteer activities to enable 250 real consumers and some star volunteers to enter the mountain area, hand shoes for their children, face-to-face communication with their children, and provide consumers with a truly visible and complete public welfare experience. The "buy one good one" charity event won the gold medal of the AI awards in Greater China in 2013, and the most influential award in the Chinese public welfare field.

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Employees are the greatest wealth of enterprises.

Employees not only serve the enterprise, but also a member of the society. The labor of their employees ensures the normal operation of the whole society. According to the index provided by the CSR research center of the Academy of Social Sciences, "employee care" is also one of the important aspects for enterprises to fulfill their social responsibilities.

The 361 degree group continuously improves the staff's life, study, working environment, and consummate the modern facilities such as electronic and physical library, large cinema, fitness and leisure center, kindergarten, psychological consultation room and so on, and build up a "361 degree worker's home" which is trusted by employees. In 2010, a joint well-known university set up the "361 degree staff University", the first batch of students reached 2100 people, free to build a platform for the achievement of university dream for the staff, to expand the future development of the staff. For 3 years in a row, it was rated "the best employer enterprise in China" by the International Human Resource Management Association and the Chinese employer brand forum Committee at 361.

The development of enterprises is bound to be related to other aspects of society. The process of enterprise development is also the process of integration with the whole society. Fulfilling the corresponding social responsibilities is the foundation for enterprises to take a long-term view.

Nowadays, more and more enterprises are actively shouldering social responsibilities, trying to create common values for the society and harmoniously coexist with them. In order to promote the construction of corporate social responsibility in China and promote the coordinated and sustainable development of society and environment, Xinhua and Xinhua news agency have chosen 7 consecutive years of enterprises and entrepreneurs who have achieved remarkable social responsibility. The seventh China corporate social responsibility summit was officially opened in December 18, 2014. According to the comprehensive performance of CSR in 2014, the annual "CSR outstanding enterprise award" and other awards were publicly selected. There has been a strong response from all sectors of society. Up to now, millions of people have voted. Hodo Because of its high sense of social responsibility, it has won the recognition and acclaim of netizens. The number of votes is far ahead. This affirmation is closely related to its visible pay and persistence.