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Practical Sales Skills: Take Advantage Of The Situation

2015/1/14 18:43:00 24

MarketingTaking Advantage Of The SituationMarketing Strategy

In practice

Sale

In the process, it is inevitable that malicious malice will be encountered. As a mature salesperson, there is no need to distinguish positively.

Good people tend to muddle the situation and profit from it.

We should draw the majority of people to isolate the other side.

To create a situation where the other side is in opposition to everyone.

Example:

At the demonstration meeting of the technology program, Wang Wei won a great victory and received the unanimous praise from the experts at the scene. Suddenly, an objection was not bad and kindly said, "your plan is full of loopholes, and there is no hint of a great deal of maneuverability!"

The scene was silent.

Wang Wei

I stood up and said leisurely, "I feel the same thing about this gentleman, but before so many experts, they will say you are an amateur!"

Wang Wei's words drew laughter, and the objection turned red and could not say a word.

Wang Wei faced the hostile provocation of the other side. If he retorts from the front, he will inevitably get into the trap of the other side.

The other side must have prepared enough bullets to deal with Wang Wei's rebuttal.

In fact, Wang Wei did not move for the other side. He cleverly brought most of the experts from the scene to the camp of experts so that the other party felt that they had no interest in violating public anger.

This is precisely the essence of "being guided by circumstances".

Tips:

When in

Just occasion

In the face of the hostile provocation of the opponents, the most taboo against the other side.

This can only enter the trap of the other party.

Marketing Masters are good at mobilizing the emotions of the people around them, turning the opponents' spearheads into single people and isolating each other.

Give your opponent mental pressure to make no return.

The core of industrial product marketing strategy is to expand supporters, draw the neutral and isolate the opponents.

Related links:

Situational training is also called simulation training.

It is generally required that a group of salesmen play the role of consumers in the exhibition hall of the company, and then the salesmen will sell products to them.

Situational training is mainly the reappearance of scene on sale, which includes underwear display (display in style or color), layout of shop atmosphere, how to receive customers, problems to be noticed in selling products, and how to guide consumers to buy underwear.

Through this kind of training, the salesperson can master the sales skills skillfully.

The daily work management of the salesperson.

On time, the salesmen usually have to work half an hour ahead of time in order to clean the whole store.

Keep the shops, floors, floors and floors clean.

The store manager will open the meeting early, sum up the work of yesterday and the problems encountered in the sales process, and make clear the plan of the day.

Sort out the underwear of the shelves and check whether the goods match with the previous night.

Check the quality of goods in the store area, ensure no defective goods, no wrong price.

The replenish shall be placed in the corresponding position according to the display mode.

Enter the sales work status and always tidy up the items on the shelf.

Seriously sell small sales tickets to ensure accurate content.

Fill out various forms and documents as required.

Collect customer's opinion and suggestion information to summarize and report to the marketing department of the company.

Assist in handling customer complaints and special requirements within the scope of work.

When you hand over shifts, you should make clear what happened on that day and count the goods.

Check the goods, fill in the replenishment order in time, fill in the goods.

Transfer clearly and then leave work.


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