Electricity Supplier Women'S Clothing In Constant Rivalry Update

A super long down jacket grew at Xia Feirui's flagship store on Tmall daily. Last year, "double eleven" sales of 140 thousand yuan a day, "double two" 100 thousand yuan, near the year, the owner of the cloud sky Pavilion began to busy.

"When graduating in 2011, the electricity supplier is a major trend, and women's clothing is also one of the popular products. It's easier for me to start a business." In the past 3 years, with the rapid development of the electronic commerce platform and the stable consumption power of the women's clothing market, the Xia Feirui brand women's clothing of Yun Tian Ge has finally achieved good results.

In the current Online shopping In China, clothing accounts for the largest proportion, and this natural link makes the women's clothing of electric business update in the constant competition. A group of statistics tells you that since the end of last year, the sales volume of women's clothing has increased by 40% over the same period. Prior to that, three of the top seven of Tmall's "double eleven" final single store sales in 2014 were garment enterprises.

Open the official website of Taobao, enter the keywords. Hangzhou women's wear "And" cotton clothes "appear as many as 100 pages, and the price ranges from more than thirty yuan to more than two thousand yuan. Even the same cotton suit will appear more than two times the price difference in different shops. Some of the women's clothing stores that are just starting up often need to keep down in order to absorb the powder quickly. price But it's hard to see individual shops that rely on design.

"At the beginning, we set standards for ourselves: concentration, acme and differentiation. We find that summer wear and winter wear are the best sellers, and sales of spring and autumn are not good. Then we simply make winter clothes and summer wear, and only produce ten new products every quarter. The shop size of Yun Tian Ge is not large. But at the very beginning, he invited his sister who designed the design to "help out", insisted on doing his own brand, and processed the docking professional factory in order to save costs.

In the view of cloud sky Pavilion, many women's clothing stores are now in a state of no profit. They all want to have a share in the electricity supplier's environment.

The electricity supplier is not a simple product marketing channel for the clothing industry, it really brings changes in the garment industry. Whether it is steady "Xia Feirui", or the strong rise of Hangzhou's first electricity supplier women's clothing "seven grid", have revealed the Hangzhou women's clothing shuffle signal.

"Compared to traditional women's clothing sales, our design will conduct market research before exposure of the pre market brand. This face-to-face communication is win-win, information symmetry, and reduce inventory risk." Cloud sky Pavilion told reporters that the best time to do business women's clothing has passed, and now has reached the critical period of self transformation.