Wenzhou Shoe Enterprises Launch Private Customization Services

The transformation ability of Wenzhou private enterprises to adapt to changes in the economic environment deserves praise. For this reason, the special edition of Mingqihui launched a special "Praise the transformation power of private enterprises - review the 2014 series of reports" at the end of the lunar calendar. It reviews the reform measures of private enterprises in three themes: "private customization craze", "sales terminal upgrading trend", and "employee happiness", so as to record the footprint of the upgrading of famous enterprises. Please pay attention.

No matter in what era, "customization" is always a symbol of quality, dignity and uniqueness. In the era of abundant food and clothing, pay attention to personalized quality and become the compass of consumption.

Wear in Wenzhou. In Wenzhou, where the footwear and clothing industry is developed, many famous brands have launched private customization services in recent years, setting off a private customization craze. Especially in 2014, Baoxiniao Garments took the lead in launching C2B customized services for all kinds of products in the industry; Kangnai relies on modern laser scanning and foot shape big data technology to carry out personalized customization business of one-man exclusive shoe last under the high-end brand "Kangnai Family"; In addition, the "Yipinhai" brand of Conch Group launched creative Happy Candy products on the Happy Candy with local customs and characteristics.

The customized services newly promoted by famous shoe and clothing enterprises such as Baoxiniao and Kangnai enrich the meaning of "private customization", which is not only the meaning of "manual customization", but also to meet the individual needs of the market with cost-effective mass customization services relying on high-tech measurement, molding, information transformation and other technologies. The customization ability of these famous enterprises represents the strength of Wenzhou footwear and clothing manufacturing.

lately, Listed enterprises Baoxiniao announced that it plans to purchase Oubei Hetian Industrial Park with more than 300 million yuan to build private customized business production lines, office R&D rooms, headquarters direct sales hall and special sales hall. People in the industry have noticed that Baoxiniao is making great efforts to arrange private customized business and accelerate the construction of C2B Internet marketing base.

In the middle of September last year, the flagship store of Baoxiniao Clothing "Tmall" officially launched C2B personalized customization business. As long as the customer places an order in Tmall, more than 900 Baoxiniao franchised stores nationwide conduct business linkage, 300 body measurement engineers are on standby, and promise to measure the body within 72 hours and deliver the goods within 360 hours. This one Service mode It is the first in China.

The reporter learned that Baoxiniao's attempt to launch the industry's first C2B business in Tmall received good market response. In the e-commerce market environment characterized by low prices, the high-end Baoxiniao C2B business, although the unit price of the product is more than 3000 yuan, the actual turnover of the wedding suit customization business suitable for young people is good.

People related to Baoxibird said that at present, Baoxibird has set up a private customization business department to be responsible for C2B business. This year, Baoxiniao will also actively prepare to build a C2B full category private customization production line, prepare to develop the C2B full category private customization official website, and may also develop C2B full category private customization APP applications. These new measures will boost the development and growth of C2B business.

It is reported that, Annunciator The category of customized service covers suits, casual pants, shirts, coats, jackets, cashmere sweaters, leather shoes, etc., and will provide customized T-shirts in 2015. In terms of personalized service, in addition to the normal personalized selection service of fabrics and styles, it also provides lining, buttons, embroidery names and other service options.