Han Du Yi House Introduces The New Luxury Dress.

In communicating with Zhao Yingguang, the reporter used the two words to describe White Deer language and emphasized the position of light luxury.

It is reported that the average price of white deer will be between 800 and 1200 yuan.

If it is not necessary to add a prefix to the White Deer language, Zhao Yingguang chooses to use the "world folk style" to define it.

It is understood that in fact, the White Deer language is not the first time that Han Du Yi house has set foot in it.

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In December 2014, Han Du Yi house launched.

Lara's pledge LauresPromise not only tried European and American style, but also broke the past parity.

Many sub brand strategy has become the latest development direction of Korea's clothing house.

Zhao Yingguang has previously told reporters that since its establishment in 2008, Han Du she has pformed from a single fashion brand to an Internet fast fashion company with more than 20 brands.

"At the time of 2020, there were at least 50 brands under the Han Du she group, which realized at least 10 billion of the paction volume."

Last year, Han Du Yi house operated a branch in Beijing, and from Zhao Yingguang's words, it will also successively copy the successful cases and expand the industrial base in Shanghai, Guangzhou and Hangzhou.

"The Internet brand incubation base for building industrial resources and human resources is an important component of the future strategic layout of the Korean household."

As 2014 double 11

The sales champion, the group's total sales volume of 280 million yuan of Korean clothing house tried to self incubation, acquisition control and fashion cloud platform construction and other ways, the strategic layout of each sub brand positioning, will "product group system as the core of the single product whole operation system" to each brand, and in the supply chain, IT system, warehousing, customer service four major aspects to provide support.

With regard to multi brand strategy, Zhao Yingguang believes that the Korean brand will make money and make a profit.

"The first year probably lost 10%, second years flat, third years began to make profits, so every three years we will cultivate an intermediate brand, which is called" old and small, small, rely on old brands to make money, earn money to raise small brands. "

In addition, at the beginning of 2015, Zhao Yingguang also revealed that the Korean group will buy 4 brands and join the Korean capital group after the Spring Festival.