Details Of Location Selection

1. convenient transportation. Shops are located near the main station, or within a distance of 20 minutes' walk. Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

2. close to the places where people gather. Such as theaters, cinemas, parks and other entertainment places, or nearby large factories and offices, this aspect can attract pedestrians and pedestrians, and on the other hand, it is easy to make. customer Remember where the shop is, and the customers who have come to give publicity to others will be easier to guide.

3. choose a place where population growth is faster. The development of enterprises, residential areas and municipal services will bring more customers to the shops and make them more potential in operation.

4., choose one side with fewer cross streets or obstacles. Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

5. select the area that spontaneously forms certain market. In a long-term operation, a market in some street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block. Because people think of this place when they think of buying something.

6. choose addresses based on business content. Different types of goods are sold in stores, and their requirements for store locations are different. Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.

7., there must be " Find a sugar daddy Consciousness. That is to open the shop near a famous chain store or brand store, or even open next to it. It has strong customer power in supermarkets, shopping malls, restaurants, 24 hours drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, and community sports centers. Brand store Adjacent to public places. For example, if you want to manage food, you shop around McDonald's and KFC. Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.

8. located in the streets of the business center. Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible. In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.

9., we should choose a storefront with advertising space. Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

10. choose the location from cold to hot. Instead of choosing a business location that is now favored by businesses, it is better to choose the streets or urban areas that are not hot from the cold in the near future.