Zhou Dasheng And Taobao Raised $3 Million 578 Thousand, Setting A New Record.

Zhou Dasheng completed the crowd raising project on Taobao's crowd raising project. The number of participants was about 274 thousand, breaking the record of 247 thousand people who supported Taobao's public support.

It is reported that the public chip raised a total of 3 million 578 thousand yuan, after the scheduled target of raising 3 million yuan.

The main content of the crowd raising is that the netizens who join the crowd will inscribe their names with their lovers in the love landmark, and get the chance to fly to Sanya Rose Valley for the groundbreaking ceremony of love landmark free.

Earlier in a dialogue,

Song Haiying, the head of the electricity supplier department, said he would take part in the Taobao.

In order to build a new mode of cross-border marketing, we should consider the brand communication and hope to enhance the reputation of both sides through the public interest raising.

At the beginning of Zhou Dasheng's all chip raising project, Taobao was placed high hopes, hoping to become the most public participation case in Taobao's crowd raising year.

At the end of October last year, Zhou Dasheng had participated in other platforms.

In this regard, Song Haiying said that last year's crowd raising is relatively hasty, just an interaction with the brand spokesperson fans, but a trial of crowd raising mode.

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Shortly after the return of the Spring Festival, Amazon China announced that millions of international clothing and shoe bags were newly entered into the "offshore" store of Amazon. Amazon's "offshore outsourcing" store realized the breakthrough growth of the number of selected products from hundreds of thousands to millions of dollars in just four months after the launch, enabling Chinese consumers to enjoy genuine high-quality Chinese seafood.

At the same time, Amazon actively deployed multi-channel strategy.

Amazon's official flagship store is located in Tmall, which has been a competitor to Amazon China before.

The flagship store's main import products of Amazon are mainly divided into four categories: imported food, boutique women's shoes, toy models, kitchen utensils.

This series of lightning moves shows that Amazon will continue to firmly grasp its international sourcing resources this year and implement the international selection strategy in China.

At present, a short board of cross-border electricity providers is the lack of goods.

However, for Amazon China, the product is not only the short board of Amazon, but also the biggest advantage that distinguishes him from his competitors.

Amazon's "offshore outsourcing" stores and "imported direct mining" provide consumers with high quality imports.

The opening of flagship stores in Tmall provides a wider and diversified channel for consumers to enjoy the original overseas direct selection from Amazon's China, and feel the quality of life from Amazon's international selection.

Tmall flagship store, which is the main importing product of Amazon, has launched four categories of products in the early days.

The first batch has selected over 1000 kinds of commodities, including FLY LONDON shoes shoes, Blue Diamond dried fruit series, Emsa kitchenware, which are familiar to consumers.

About 1/4 of these brands are international brands exclusively owned by Amazon China, such as Logan, Panama Jack, MocMoc, CALZADOS MARIAN and so on.

According to Amazon's plan, in the future, based on consumer feedback, the flagship store's international brands and products will continue to increase.

The official flagship store of Amazon is scheduled to be launched in April of this year.

Niu Yinghua, vice president of Amazon China, said: "one of the vision of Amazon in China is that wherever consumers are, they can buy products from all over the world through Amazon platform.

Opening flagship stores at Tmall has provided a wider and diversified channel to enable consumers to enjoy the authentic overseas selected products from Amazon China and feel the quality life brought by Amazon's international products.