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How To Do Clothing Shopping Guide On Rainy Day?

2015/3/16 15:58:00 22

Rainy DaysPassenger FlowClothing Shopping Guide

Because fewer passengers mean shop assistants. service With ample time, the store manager can take the time to follow up every sales opportunity and supervise the sales process of the salesperson. If necessary, he can jump out to help the salesperson, and improve the turnover rate by enhancing the customer experience and strengthening the sales force. And the rainy day also came to the store, indicating that the purchase demand of customers is very strong, we must grasp the sales opportunities, and successfully sell.

A comprehensive inspection of the overall environment of the store is carried out, and lighting, layout and Exhibition details are maintained, and materials for repair and replacement are checked and replaced. If the defective and missing product function cards are sorted out, new replacement will be arranged.

When customers do not come, shop assistants do not wait. We should act positively, call our old customers, send text messages, send letters, and carry out care activities. We should enhance communication process. Customer perception 。 Do not have too strong sales purpose, take service as the starting point, but accurately capture and record sales opportunities revealed in customer conversations, and generate the next communication proposal.

Fewer passengers, a small number of people can do customer reception, more people can organize to participate in internal training and learning activities. It's a good choice to use rainy days as training time. At the same time, it can be directly played in the store, and the salesperson can play the role play, simulate the sales process, improve the sales process and skills of the company.

Stores, using WeChat accounts and personal WeChat accounts, push services and marketing information by searching for nearby people, add friends to potential customers and interact with each other to generate potential customers' information. On rainy days, many customers at home will have plenty of time and will be more willing to communicate than sunny weather.

Business data for stores and Competitor Information processing and analysis, find out the main points of store performance improvement and management optimization, and design implementation plan.

In order to do a good job in store marketing, we need to do a lot of product research, packaging and so on. And sales at ordinary times take up a lot of time, so we can not afford the time to do so.

Organize the core sales consultant in the store, carry out the refining of product selling points, packaging, marketing preparation, and POP design, marketing activities planning and so on. Lay the foundation for the next sales and marketing work.

The store manager can use the noon and such time to hold internal meetings to do some important communication work. You can also drink tea or chat with individual or several staff members in private, chat about feelings, and strengthen team cohesion.


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