Fashion Architect Bena Chuan Wing CHIC Shanghai Exhibition Highlights Four Highlights

Fashion architect Bernard Chuan opens the wings of dreams

In March 18, 2015, we persisted in urban fashion and leisure with the concept of deconstruction line and the concept of "creative, elegant, and city".

Brand - Bernard Chuan BENATRY retrieves the latest design and innovation idea for the first time in the CHIC Shanghai exhibition.

In the 5.1 exhibition hall of the Shanghai New International Expo Center, the theme of "dream wings" of BENATRY, carrying the wings of tradition and modernity, literature and fashion, opens up the search for the dream of Bernard Chuan. The brand, with its brand new elements and allegory, explains the brand positioning of Benayoun, as always, "Benayoun, your fashion architect", which is the brand name of the.

Bernard BENATRY has been located in China since its establishment in 2008.

Chain, is committed to create the image of fashion fashion architects, brand has always adhered to the "creative, elegant, city" brand gene, style: "deconstruction, fashion, literature and art".

With exquisite details and interesting design, it aims to create a modern and successful personage for a 28-32 year old Chinese man.

It inherited not only the exquisite craft and rich experience, but also the pursuit of truth and depth, life and art.

In September 2008, the first store in Benayoun was officially opened to the public.

Up to now, nearly 200 stores have been set up in the country, mainly concentrated in Jiangsu, Shandong, Anhui, Sichuan and other regions. They are popular and popular among fashion people.

For the first time, CHIC was a success.

Chen Zhigang, chairman of the board, said: "on the one hand, because of the Shanghai exhibition to the door, Shanghai's fashion, ideas and all aspects are very compatible. The integration of these new elements and CHIC can attract the brand to enter. On the other hand, the Shanghai CHIC Pavilion is located in the forefront of the world in terms of area and facilities. The pavilion's architectural design is also based on four leaf clover, which has strong design sense and visual impact. It is very consistent with Bernard Chuan's deconstruction idea and fashion has no boundaries. This idea lets Bernard Chuan decide to appear in CHIC. Moreover, the brand has accumulated a certain amount of energy for so many years.

The macro trend is not very good, but the trend is better.

In recent years, Bernard Chuan has continuously explored the way to introduce more humane and original cutting technology on the road of R & D and design. It is more in line with the Asian version design and more comfortable, functional, conceptual and environment-friendly fabrics, inviting the international designer to add the brand of the league, and Benayoun in the international perspective and fashion language to interpret the fashion.

Thick and thin, CHIC Shanghai exhibition to meet Bernar Chuan, all these insistence and exploration will become a clear proof, it confirms the development course of Bernar Chuan Yi Road, confirms the highest goal of becoming your "fashion architect", confirms Bernar Chuan's wings of opening dreams and flapping wings to fly.

Four highlights

As a fashion vane for men's fashion, Bernard Chuan team is here.

Not only did they bring the fashion design of the new season, but also they put their heads together and worked hard to produce the most brilliant creativity and enthusiasm.

In this CHIC exhibition, you will see Bernard Chuan's four major highlights for you.

Highlight 1: the "wings" of Deconstruction -- soaring and returning

Bena Chuan takes CHIC as the theme of "the wings of dreams".

"Wing" is the focus of this exhibition. Chairman Chen Zhigang told reporters: "indeed, Bernard Chuan started from scratch, all the way to the present, this will serve as a new starting point, we are flying from here."

Therefore, the "wings of dreams" symbolizes that Benayoun is spreading the wings of dreams and showing the power to move toward higher and farther goals.

The creation and foundation of Bena Chuan is inseparable from the two words of "convergence", and only converging can make a brand innovate, develop and fly in a variety of appropriate ways, so as to make the dream of heaven and earth become a down-to-earth success.

Bernar Chuan skillfully used the cutting technique to design the "feather" image of deconstruction, turning it into a symbol of Bernar Chuan, appearing in the CHIC exhibition, from the fine decoration to the large space layout.

In the art wall at the entrance of the exhibition hall, the carved "wings" carved by laser are like a group of wild geese flying wings, uniform and vibrant.

On the one hand, showing CHIC has milestone significance for Bena Chuan, and on the other hand, it creates a refreshing visual effect.

And the "convergence" symbolizing the spirit of benochuan is also interspersed with creative vision.

Follow the guide to guide all the way, from flying to gathering, like the return of birds to homing, which is Bennet's insisting on the original meaning.

Highlight two: your fashion architect -- cross boundary between architecture and clothing

Famous architecture

Zaha Khalid is the inspiration for Bernard Chuan's latest quarter design.

A few years ago, Bernard Chuan had put forward the concept of "fashion architect", which made the concept of pboundary design of architecture and clothing seem a little too advanced at the beginning, but now it seems that it can't be more appropriate.

This is Bernard Chuan's vane, which always sensitively sniff out fashion trends and demands.

Like the products of autumn and winter in 2014, the inspiration of the Bena Chuan picture album is derived from Dali's sculptures, and the men's clothing is deeply interpreted around the "literary temperament".

Therefore, no matter which season it is, careful play, you can always touch Bernard Chuan's cross boundary intentions and hidden deconstruction.

Highlight three: South Korean designers: the extension of international elements

Bena Chuan invited Korean designer Jin Zhixiang as the design director to guide and control the product design of each season.

More international designers have injected fresh original design power to the benochuan team, and brought a broader business perspective to enable Bernard Chuan to conform to the international standards and Asians' aesthetic and physical standards, and become an extension of international elements.

Highlight four: high-tech cutting technology -- diamonds like fashion

Diamond cutting with laser can show more dazzling brilliance.

And bainacon has boldly introduced this laser cutting technology to clothing production to make you buy it.

Not only does it really wear, but it also shows the extraordinary elegance and harvest of diamonds.

Of course, in Bernard Chuan, this innovative R & D has never stopped.

Printing and dyeing, hot stamping, seamless docking, or even warm feeling fashion, are gradually appearing in the design team after being modified and repeated, and become an eternal classic.