How To Find Out The Wrong Location Of Clothing Store Location

When many manufacturers choose their franchised stores, their intention is to "do not settle down."

They think the more downtown area, the business center area, the larger the traffic volume, the greater the consumption, so they choose to open shop in such a place.

As we all know, such a place, the rent is extremely expensive, competition is very great, the general shop can not afford.

Some clothing stores only pay attention to passenger flow and sales volume when choosing sites, without considering the image of shops and clothing brands.

If they choose to be in a bad environment, messy, and neighboring shops are not good image, it will damage the image of the clothing store and the clothes sold.

Therefore, when choosing a location, a clothing store must pay attention to the surrounding environment, sanitation, beauty, etc., and not to be adjacent to grocery stores, machinery repair shops, etc.

Some shopkeepers did not fully consider whether the competition was very intense at the time of site selection, and reached saturation state and entered such a competitive area.

Good, but once you get in a new one

There will be a lot of monks and meat, and there will be a loss of clothing stores. Finally, there can be no price war.

Yes, we have

Afraid of too much competition, they can not earn money, so they choose to stay away from the business circle and concentrate on other places where clothing is not concentrated. This will directly affect the future development of clothing stores.

As everyone knows, any city has a business plan, and it will be supported by planning, otherwise it will get a reverse effect.

In the location of clothing shops, many people do not fully understand the site selection, which leads to misunderstanding in the site selection, making it difficult for the clothing business to do well or even close down.

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In the process of clothing sales, salesmen play an incomparable role. Whether a salesperson can master the skills of clothing sales is very important. First of all, we should pay attention to the skills of recommending purchase.

Besides showing the costumes to customers and explaining them, the salesperson also recommends clothing to customers to arouse customers' interest in buying.

The following methods can be used for recommending clothing:

1, when you have confidence in recommending and recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.

2. Suitable for customers' recommendation.

When the customer prompts the goods and explains, the suitable clothing should be recommended according to the actual and objective conditions of the customers.

3, with gesture to recommend to customers.

4, with the characteristics of goods.

Each type of clothing has different characteristics, such as function, design, quality and so on. When recommending clothing to customers, we should emphasize the different characteristics of clothing.

5, focus on commodities.

When recommending clothing to customers, we should try our best to introduce the topic to the costumes and observe the customers' response to the clothing so as to facilitate the sales in time.

6, accurately mention the advantages of all kinds of garments.

When explaining and recommending clothing to customers, it is necessary to compare the different types of garments and accurately tell the advantages of all kinds of garments.

Secondly, we should pay attention to the key selling skills.

Key sales are targeted.

For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological pition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful.

In a very short period of time, allowing customers to have the belief in buying is a very important part of sales.