Matters Needing Attention In Location Selection Of Clothing Shops

"Non geomantic treasures do not marry" is a common mentality existing in the location of manufacturers' stores.

As we all know, the expensive rent in the prime location and the pressure brought by intense competition are not acceptable to the general stores.

In addition to considering the promotion role of the shop site to sales volume, we should also evaluate its impact on brand image.

To ensure that the brand image is not damaged, manufacturers should also emphasize the sanitation, cleanliness and beauty of the surrounding environment.

Excessive concentration often results in market saturation.

Sometimes, many similar stores located in the same business district seem to be doing well in business, and in fact have reached the critical point of competition balance.

When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money.

Each region has its own overall commercial network layout.

dislocation

If we move against the trend, we will not get the support of macro policy and the promotion of the environment.

For franchised stores, in addition to the overall consideration

Besides, we should thoroughly analyze the effectiveness of passenger flow.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

It is not necessarily a good thing to do business and become a market.

Skillfully borrowing the opponent's potential can often play a positive role in promoting sales.

Shop signs, standing cards, display frames and posters, these common advertising props have an important role to play in the sale of exclusive stores. The proper use of these props can achieve 42 effects.

When choosing a site, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.

Today's

More and more fastidious, more and more attention has been attached to the matching of the property of shopping places and the improvement of the surrounding public facilities.

Franchised stores must take these factors into consideration, otherwise customers will be reluctant to patronize them.

In the location examination, the consumers' purchasing habits should be thoroughly investigated. Although many operators have worked hard in positioning and business circle analysis, they can only end up by considering the consumption characteristics of consumers.