37 Degree Love And Huang Shengyi'S New Interpretation Of Brand

The star effect should not be underestimated.

Huang Shengyi joined hands to open a new round of offensive.

In May 6, 2015, the banquet hall of Wanda Suofeite Hotel in Beijing was sparkling and warm. A low-key and grand signing ceremony was held here: Mr. Eaton, vice president of the Holding Group Co., Ltd., and miss Huang Shengyi, the vice president of Hua Ding award, solemnly signed and shook hands on the 37 degree Love brand image endorsement agreement. At this point, miss Huang Shengyi became the spokesman for the brand new image of the 37 degree Love.

In recent years, Eaton (Holdings) is committed to promoting its brand image.

Construction, as a group's key support brand, 37 degree Love has always attached importance to the building of brand image project.

In 2005, when the 37 degree Love brand was founded, it sponsored the World Miss Tourism Competition and opened the curtain of brand communication.

The TV series "butterfly flying Fei", which is sponsored by the brand, has been broadcast to a large number of famous movie stars such as Tong Dawei.

37 degree Love joined hands with the famous media to launch an all-around cooperation mode with stars. From the original Japanese model Kazuki Ami to Super Girls Tan Lina, to the topic of Queen Mo Xiaoqi, and run girl angelababy, they have taken the brand products and spread them widely in fashion media.

In recent years, the group has invested in the movie daddy's holiday, and has achieved unprecedented success.

37 degree Love is holding hands with international film star Huang Shengyi, and the new brand offensive is officially launched.

In 2004, Huang Shengyi became a kung fu "star girl" by virtue of the movie kungfu, and nominated the twenty-fourth best Hongkong newcomer.

In 2005, she acted as the heroine of the movie raptors and was identified permanently by National Museum of China.

In 2007, starring "the heaven and the match" became the champion of CCTV ratings and usher in the spring of career.

In 2010, he served as CEO of Juli television and media.

In 2011, the movie "White Snake Legend" attracted the title of the world's box office champion, and the four red carpet on the 69 Venice Film Festival.

In 2015, the film was first crowned with the film "ice seal: the door of rebirth".

The youth TV drama "love me, countless threads" starring by her is recently being broadcast in Hunan satellite TV. The play has been popular since it was launched, and the ratings have been red, and the results are gratifying, which also confirms Huang Shengyi's super popularity.

With outstanding performance, she was awarded the new "four little flower Dan" in the mainland with Yang Mi, Liu Yifei and Wang Luodan.

"Please yourself" is the brand proposition of 37 degree Love.

The independent personality of Miss, the attitude of not following and the spirit of brand come down in one continuous line.

Fan Bingbing once said, "how much praise can I bear if I can withstand many defamation"?

On the road to Huang Shengyi's fame, there were many thorns. But she never argued, not counterattacked, but responded with diligence and hard work.

She used diligence to dispel the haze on her head. She used her actions to prove herself to be the bold Huang Shengyi, the self persisting Huang Shengyi and the unique Huang Shengyi.

Kung Fu has gone away from us, but the aura of "star girl" left to Huang Shengyi by this movie has given her infinite scenery.

She is the killer of the film and the focus of attention. From the obscure little actor to today's international movie star, the president of beauty, she never lets fans disappointed, dare to be bold and vigorous. She uses action to make Huang Shengyi's three words more three-dimensional.

It is understood that after the signing ceremony, 37 degrees Love will combine the characteristics of Huang Shengyi to carry out a comprehensive brand promotion, including film sponsorship, media delivery, public relations promotion, etc., the 37 degree Love brand new upgrade is being built vigorously.