Italy Zero Internet Age Running Forward

The maturity of a brand is bound to extend.

Brand zero makes great efforts to create fashionable and comfortable shoes, which is favored by many users in the consumer market.

In recent years, it has gradually developed multiple product lines, from shoes to handbags, pull rod boxes, key buckles, belts and so on, and product lines are more abundant.

Based on this, reporters and Italy zero Greater China CEO Tu Chun Rong close communication, the brand strategy adjustment was informed one or two.

According to Tu, the adjustment of product line is based on the adjustment made by user needs.

Initially, relying on the Internet, zero in the market firmly foothold, annual sales volume gradually climbed, brand awareness has also been improved.

The speed of development is faster, and information dissemination is more rapid. This also brings more challenges to brand operation.

But at the same time, brand businesses can learn consumers' needs faster and more conveniently.

Based on demand, the demand and supply of society are more matched.

He firmly believes that the premise of satisfying consumer demand is good product and good service.

Especially in the past of the traffic dividend era, we still need new growth. What we need to do is to return to the product.

At the same time, only genuine dialogue with users can lead to real business.

It is the essential purpose of business to turn customers into regular customers and attract customers through services and products.

The essence of business is to do well in products and services.

Because consumers always need high-quality products and good service experience.

Earlier, shoemaking, his shoes factory for many years, accumulated some foundation for its brand operation.

He personally contacted shoes products from all aspects of development, design, marketing and brand operation management.

By 2008,

At the beginning of this period, he came to Italy for work reasons.

During his visit to Milan, Naples and other cities in Italy, he was attracted by the hand-made leather shoes with the texture of leather shoes in Italy. Her fashionable, pure and simple design style is not comparable to domestic leather shoes.

He has worked hand in hand.

In Tu's view, accurate brand positioning is an important prerequisite for zero to open the market.

He introduced that the new man, who was oriented by zero, pursued high quality life, had a good taste and style of life, and was consistent with his product design concept.

Therefore, in terms of brand advocacy, zero degree advocates minimalism.

Leisure, purely characteristic.

The emphasis is on the comfortable foot feeling, the superior texture, the simple Italian style, the unique charm of the stylish fashion, and the confident and leisurely way of life.

The basic needs and spiritual needs of consumers are naturally welcomed by them.

In addition, Tu said that the gradual integration of online and offline is the future trend.

While the online market achieves good results, the antenna will continue to extend from online to offline.

All online and offline efforts are aimed at achieving a simpler and more efficient shopping experience for consumers.