What Is The Smart Fuzzy Luxury Line?

In recent years, the boundaries between fashion and luxury have become increasingly blurred.

Smart products are closer to fashion, faster and faster, and the product life cycle is much shorter than traditional luxury goods.

Many fashion designers spend more and more on the cost of traditional fashion industry and consumer electronics every year, and the trend of consumer electronics spending exceeds fashion consumption. Many brands have to start worrying about their own situation.

Unconsciously, consumer electronics has become a part of fashion.

At the beginning of the launch of Apple Watch smart watch, there were people in the industry who once again played the role of mechanical watches with high complexity. They thought they would bring the second quartz crisis to the wrist watch circle.

However, the watch ring does not seem to think that this intelligent tidal energy equals to the quartz crisis in the 80s of last century.

But many brands including luxury products such as tiger Heuer, MontBlanc and Gucci have begun to enter the field of smart watches.

The trend of luxury consumer electronics has been reinterpreted.

The cross-border of consumer electronics and luxury goods seems to be getting closer and closer in recent years, and there are many successful cases like apple.

But it is not difficult to find out that consumers are happy to accept luxury products on smart brand products, and rush into the tradition of intelligent fields that are not good at it.

They all showed more or less "acclimatized".

With the increasing consumption of consumer electronics, consumers' accessories are largely replaced by electronic products.

Small to the ring bracelet, big to glasses, backpacks, electronic and intelligent products are more and more abundant.

It is predicted that the global market for technology products will reach US $1 trillion and 20 billion in 2015.

Data show that many fashion designers spend more and more on the cost of traditional fashion industry and consumer electronics every year, and the trend of consumer electronics spending exceeds fashion consumption. Many brands have to start worrying about their own situation.

"As early as 3 years ago, wearable smart devices have sprang up. The core of products is health, and the popularity of smart phones has been popular for a while."

Liu Yuan, a cultural and creative industry investor, told reporters that until today, smart wearable devices such as UP and millet bracelet are still popular in the circle of love sports.

But the problem is that fashion circles and sports circles seldom meet in the past, because these wristbands can not meet the needs of fashion beauty lovers besides functional requirements.

Big data show that more and more fashionable people regard fitness as a part of fashion. They prefer sports and wearable devices such as smart bracelet.

"Many people who love beauty do not want to give up wearing bracelets.

Such accessories also need smart bracelet.

Liu Yuan said.

That's why.

The developers saw business opportunities.

In addition to constantly improving the appearance of their products, they often work with fashion brands.

Misfit is one of them, John Sculley, the company's chief executive mentor, investor and founder, told reporters that smart wearable devices, when they just started, had a lot of functions in sports, health and medical care, and could collect a lot of human data.

But now wearable devices bring more practical value to users, such as security, identity authentication and control. The purpose is to make users more dependent and willing to wear and use.

It is reported that the brand has its own products and SWAROVSKI cooperation, launched jewelry modeling products.

In addition, SWAROVSKI also designs corresponding accessories for the company.

These sports related products are undoubtedly centered on intelligent products, luxury goods covet this emerging market, but pointcuts can only start with providing design support.

Then, in order to maintain this increasingly shifting consumer market, around the fashion and intelligence, designers also "brain holes open", and continue to launch products related to consumer electronics. Even girls like backpacks, Kate Spade has launched a direct charge to mobile phone charging treasure bag......

The fashion industry is creating a trend of "no intelligence, no fashion."