Clothing Industry Is Still In The Cold Winter Out Of The Predicament?

The clothing industry has not yet come out of the cold winter. Although the output has been squeezed, the inventory situation is still not optimistic this year. Going stock is one of the important tasks of the supply side reform.

The seventh Guangdong discount Trade Fair opened at Pazhou poly world trade exhibition hall. Many exhibitors sighed that the clothing industry has not yet come out of the cold winter, even though the production has been squeezed, but this year,

Still not optimistic, demand side is still in the doldrums, no price cuts can not be sold at all.

Mr. Wu, director of fur factory in Haining, Zhejiang, sighed that clothing sales were bad this year, and the price of fur dropped by about 30%.

Last year

It can sell more than 10 thousand yuan retail price, this year to 10 thousand yuan, almost close to the cost price.

"Price cuts are aimed at reducing inventory pressure.

Although high inventory in the past two years has led many manufacturers to reduce production plans this year, sales this year are still worse than last year, which makes manufacturers still feel the pressure of inventory.

Mr. Wu said that many customers came to pick up the samples this year, so that they had little to replenish them later.

Another department store believes that under the downturn of the industry, the impact of fast fashion brands abroad and more and more consumers are buying clothes from abroad. This is also the reason why clothing prices are hard to rise and sales remain weak.

Mr. Li, the boss of the garment tail goods business in Guangzhou, told reporters that the last two years still had plenty of tail cargo. This year's tail cargo situation is still not well predicted. At present, it is the selling season. The key is to look at the sales situation of these two months. Clothing enterprises should make good use of this selling season, reasonably pricing and promoting sales, so as to reduce inventory pressure.

Mr. Wu sighed, though he knew that the net could be used.

But the net must hit the whole distribution system. At present, the way to clean up the stock is to attend various exhibition fairs.

"The number of exhibitors has increased this year. Last year, I brought 2000 pieces over, bringing 3000 pieces this year. I hope that the 13 day fair will help clear up the stock."

Mr. Wu said.

Zhou told reporters from the manufacturer of Beijing, this year's sales fell 30% compared with last year, the retail price had to be cut, nearly half of the decline.

A garment industry insider told reporters that domestic demand was insufficient to export downward, and the average unit price of clothing imports and exports had been reduced.

The reduction of international market demand has become the main reason for the reduction of garment export orders and the decrease of the amount. The global garment market is plunged into a "cold winter".