The Proportion Of Domestic Consumption Of Textile And Clothing Is A Bit Bad.

At the eleventh annual meeting of the China spinning Roundtable forum held recently,

Gao Yong, vice president and secretary general, said that the proportion of domestic consumption of textile and clothing in 2015 was relatively poor in the total retail sales of consumer goods in China, at least worse than expected.

This reporter learned from the China national business information center that in 2015, the retail sales of 100 major large-scale retail enterprises in China decreased by 0.1% over the same period last year. The growth rate dropped by 0.5 percentage points over the previous year, and the growth rate has declined for fourth consecutive years since 2012.

In specific categories, the retail sales of clothing commodities decreased by 0.3% compared to the same period last year, while the growth rate dropped by 1.3 percentage points over the previous year.

Among them, men's wear and women's wear decreased by 1.2% and 0.9% respectively. The children's clothing category maintained a positive growth rate of 1.5%, and the total retail sales of all kinds of clothing increased by 6.4%. The growth rate was 6.7% faster than that of last year. The retail sales of all kinds of clothing increased by 6.4%, and the growth rate was 6.7 percentage points faster than that of last year.

The annual volume of clothing increased in 2015.

The phenomenon of price reduction and sales promotion is prominent, and the average price of clothing paction is obviously reduced.

The sales volume of clothing merchandising of 50 major retail enterprises in 2015, which was released by the China Business Information Center, also showed that the average selling price of clothing in 2015 dropped by 6.02%.

From the annual performance of the major commodities, apparel retail sales fell by 0.4% over the same period last year, the lowest level since the official release of the data in 2011.

The downturn.

Although we should give due consideration to the huge diversion of online sales growth to physical sales, we must face the sustained slowdown in China's economic growth. Consumption slowdown has become the main feature of domestic demand at this stage.

Cheng Weixiong stressed that there are too many successful cases in the clothing entity store, and the key is to see brands, products and channels.

Down-to-earth do a good job of consumer demand analysis, return to do good people, goods, field retail shop management, enhance internal work, success is inevitable.

Wang Qian also briefed reporters on China clothing network. It is easy to see that the growth rate of China's domestic clothing market has been changing for ten years in the past 2005-2015 years. With 2010-2011 years as the watershed, the average annual growth rate of clothing sales and clothing sales of hundreds of zero enterprises has reached 24% and 19.45% respectively over the five years.

As China's economy goes into the new norm, Wang expects that the growth in domestic clothing sales will continue to slow down to the number of figures in the next five years (2016-2020 years).

Cheng Weixiong, the apparel industry marketing expert and chief analyst of Shanghai Liang Qi Brand Management Co., Ltd., in an interview with reporters, said that despite the poor economic environment, there is still room and potential for clothing retailing.

The industry should not panic because of the familiar closures of brand shops, not to waste its skills because of the unstoppable brand of rumors.

In such an environment, we must learn to observe and think calmly.