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Meng Jie Home Textile "Internet +CPSD" Development Strategy 1 Billion 100 Million Voted To Build O2O Marketing Platform

2016/2/2 10:29:00 170

Dream Home TextileInternet +O2OMarketing

Less than a week's suspension.

Dream home textiles

The fixed increase plan was issued in the evening of February 1st. The company intends to offer no less than 7.39 yuan / share price to no more than 10 qualified qualified investors, and the number of non-public offering stocks will not exceed 150708160 shares.

The total amount of fund-raising is no more than 1 billion 113 million 733 thousand and 300 yuan.

O2o

Marketing platform projects and supplementary liquidity.

At present, the subscription target remains to be determined, with a lockup period of 12 months.

The company's stock will resume trading in February 2nd.

  明细看募投项目,第一类为智能工厂建设项目总计投资34,956.43万元:其中包括年产60万床被芯、80万个枕芯、10万床日式床垫项目,拟定投资17,358.93万元,预计项目建成后,年均营业收入(不含税)为27,378.22万元,年均总成本费用(不含税)为15,693.46万元,年均净利润为4,420.11万元,税后内部收益率为28.77%,总投资收益率为25.46%,投资回收期为4.84年;年产20万张床垫项目拟投资8,428.75万元,预计项目建成后,年均营业收入(不含税)为9,681.61万元,年均总成本费用(不含税)为5,357.22万元,年均净利润为1,435.94万元,税后内部收益率为14.02%,总投资收益率为17.04%,投资回收期为6.49年;物流基地建设项目拟投资6,868.75万元;智能工厂信息化项目拟投资2,300万元;公司称,物流基地建设与智能工厂信息化项目完成后,将有助于提升梦洁家纺仓储物流效率、生产管理与客户维护能力,有效提

Enhance the overall image and sustainable development capability of the company.

The second type of project is O2O marketing platform project with a total investment of 664 million 169 thousand yuan: the intelligent store project is planned to invest 587 million 111 thousand and 800 yuan, the newly opened shop project investment is 132 million 596 thousand and 500 yuan, the pformation shop project investment is 246 million 670 thousand and 200 yuan, the purchase shop project investment is 207 million 845 thousand and 100 yuan, the project's after tax internal rate of return is 47.29%, the investment recovery period is 3.53 years, the big housekeeper service project intends to invest 62 million 57 thousand and 200 yuan.

The specific implementation includes washing service renovation, service equipment purchase and service related start-up cost for the smart store of Meng Mei brand and Meng Jie brand. The project construction period is synchronized with the intelligent store project.

The company believes that the project is in line with the strategic development direction of Future Ltd. After completion, it can further enhance the existing customer stickiness and brand image, enhance the company's ability to create value for customers, and also get the corresponding service revenue.

The cloud data project will invest 15 million yuan, of which 15 million yuan will be invested in construction, and the company will carry out its own construction at headquarters.

The company believes that the project is in line with Future Ltd's strategic development direction. After the completion of the project, it can further enhance the company's ability to collect and store big data, formulate strategies and make operational plans with data.

In addition, the company intends to add 100 million yuan of liquidity.

The company said that through this non-public offering, the company will effectively break through the barriers between the existing systems at the production level, and establish seamless links between the business units including customization, order, design, production, product tracking, and fast logistics, so as to effectively improve the level of internal management while achieving product R & D design based on market consumption habits and ultimately improving consumer satisfaction.

At the sales level, we continue the strategy of multi-channel and whole market coverage, and establish a bridge to communicate with consumer groups through online and offline integration, further supporting the main business development, consolidating the core competitiveness of the company and fully promoting the pformation and upgrading of the company.

Analysts pointed out that in recent years, the company has established "

Internet plus

The development strategy of CPSD is to make full use of the Internet technology and give full play to the advantages of the existing brands, funds, technology, quality, channels and talents, keep pace with market demand, seize opportunities for development, and integrate the internal and external resources.

Marketing

Channels, improve the information system, enhance the overall profitability of the company, take the constantly enriched products and services as the guidance, grasp the pace of the new round of industrial structural adjustment, realize the pformation and upgrading of enterprises, bring high-quality household life to thousands of households, and meet the personalized needs that are increasing with every day.

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