Global Original Footwear Leather Show 2016 (Spring) Composes A New Pattern Of Category Integration

On March 18, 2016, jointly sponsored by China Original Fashion Brand Alliance Committee, China International Fashion Expo, and China Times Group Guangzhou Kaishi Exhibition Co., Ltd“ Global Original Footwear Leather Exhibition ”(GOFL In CHIC Spring 2016) (hereinafter referred to as GOFL 2016) Successfully concluded in Hall 4.1 of Shanghai National Convention and Exhibition Center: Fashion Man Women's Shoes Brand bags and original design works gather; The seamless integration of shoes, bags and clothing, the passionate collision of fashion and trend, the perfect connection of original design and commerce, and the realization of the new ecological map in the field of shoes and bags in China, make GOFL The theme of "Integration, Symbiosis and Co creation, Win win" in 2016 has been fully interpreted, which truly becomes a new landmark in the transformation and development of China's shoe and bag industry.

　　 Innovate the concept of holding exhibitions and create a forward-looking industry platform

In the market environment where the overall situation of the domestic economy is declining, foreign trade is sluggish, and the country advocates "supply side reform" to vigorously stimulate domestic demand, GOFL 2016 broke through the traditional idea of holding domestic footwear and leather goods exhibitions, and took globalization, category integration and development, and original design to drive the industry as the purpose of holding the exhibition. As the "exhibition in exhibition" of China International Clothing and Apparel Fair (hereinafter referred to as CHIC), which is the largest and most influential in Asia, The multi brand integration mode popular in the European and American retail industry helps connect and interact the shoes, bags and clothing brands. Realize the value chain symbiosis of ODM/OEM - brand dealer - channel - consumer, and the forward-looking concept sets sail in the challenges and opportunities of industrial reform.

　　 The increase of exhibition area is more than 30%. Fashion brands converge on the trend of the season

Compared with October 2015, the exhibition area of this exhibition exceeded 3500 square meters, with an increase of 30%. Many famous shoe and bag brands gathered: the prestigious Woodpecker Group, together with its brand "PLOVER", exhibited the concept of urban nature, leisure, personalized men and women's fashion “Henney The "Bear" brand is popular with the new products of 2016 season; The red family PathFinder、 Dozens of distinctive shoe brands, such as Zero One and Guodi, have attracted wide attention since their debut in GOFL.

Mr. Chen Yanrong, founder of the brand "Henney Bear", said that, Henney Although Bear is a regular visitor of CHIC, it is the first time for Bear to appear in the GOFL shoe bag exhibition area. The high popularity brought by the clear positioning of the exhibition area has brought great attention to our products.

China's top ten shoe brand "PathFinder" received cooperation invitations from a number of clothing brands and mobile phone buyers at the scene. Mr. Xu Jingnuo, the general manager, said that the multi brand integration model would bring huge business opportunities for the development of China's fashion industry. Thanks to GOFL for providing such a platform, and we will participate in the next exhibition on a larger scale.

　　 Cooperate with CHIC to realize cross-border procurement in one stop in 2016

As the "exhibition in exhibition" of the same period of China International Clothing and Accessories Fair, GOFL The cooperation with CHIC in 2016 has enabled the most influential professional clothing exposition in Asia to seamlessly introduce the brand resources, shopping malls and department stores purchasers and buyers accumulated in the industry for more than ten years. This CHIC exhibition covers an area of more than 100000 square meters, with 104592 professional visitors in just three days. The site gathered from China, France, Germany, Italy, Brazil Netherlands, Turkey, Japan , South Korea, Peru, Spain, India, Belgium, the United Kingdom, Greece, Portugal, Scotland, Hong Kong, Taiwan and other 20 countries and regions, with more than 1300 brands, in this world-renowned fashion feast, great business opportunities have been brought to the shoes and bags brands that are planning to transform and develop.

Mr. Lin Junyi, the general manager of Taiwan brand Junqi leather goods who came with the delegation to visit the exhibition, sighed after watching the exhibition, hoping that the mainland counterparts can interact with Taiwan funded enterprises more information while focusing on the development of multi brand integration model. In October, we will join more Taiwan brands to participate in the big stage of GOFL

　　 Concept and commercial works appear on the same stage Original design shines in the big Hongqiao

To help China's shoe industry transform from manufacturing oriented to design oriented, GOFL2016 has reached strategic cooperation with China Leather Association, set up a special exhibition area of "Shoes Avenue", and invited outstanding entries of the 19th "Leather Logo Cup" China Shoes Design Competition, which has international standards and represents the level of footwear design. More than 100 pieces of works show the beauty of original design through static art display, presenting a business and art, A feast of innovation and integration of design and trend.

In addition, the shoe leather designer exhibition group organized by the Professional Committee of Designers of Guangdong Footwear Manufacturers Association also participated in GOFL for the first time, and tens of square meters of exhibition groups were full of visitors, YOYO、 Wu Saimin, Pei Qunling, Wang Changfan, Huang Guangchuang, Chen Ruiwen and other well-known designers in the industry showed their shoe last and style design works of international standards on the spot. Mr. Guo Binwen, Chairman of China Europe Exchange Information Technology Co., Ltd., the organizer of the exhibition group, said that when we participated in GOFL for the first time, we got unexpected gains. The idea of GOFL helping design and industry docking is consistent with us, and we will have more in-depth cooperation in the next session.

　　 The release of original new products ignited the discussion on the new trend of fashion industry

In the afternoon of March 16, PathFinder brand and Zero One brand jointly launched new products; In the afternoon of March 17, Henney Bear's original luxury products were successively released in GOFL The 2016 fashion release area was launched, and the original design products of three well-known manufacturers combined fashion focus and Trend Display, match with the dynamic music and colorful lights, causing countless exclamations and praises!

In the afternoon of the 17th, the Development Summit Forum of China Original Fashion Brand Alliance came with the launch of new products. Many industry leaders - Chairman of China Original Fashion Brand Alliance Committee, President of Fashion Group Mr. Li Jihai, President of Shanghai Leather Technology Association, and Chief Expert of International Footwear Standardization Technology Committee ISO/TC137 in China Mr. Chen Guoxue, President of Guangzhou Baiyun District Shoes and Leather Chamber of Commerce, Mr. Li Jianxiang, Executive Vice President of Asian Shoes Association, Mr. Xu Jingnuo, President of the Professional Committee of Designers of Guangdong Shoes Manufacturers Association, Mr. Guo Binwen, President of 169 Information, Mr. Ma Min and other guests all came on the stage to talk about cutting-edge topics in the industry, from the Internet, original design, shoe last development and design The integration of clothing and footwear design resources, media communication and other dimensions explore the way to upgrade and innovate the shoe and bag industry. Each sharing drew countless applause and cheers.

GOFL2016 came to a successful end in the spring of Shanghai, while the ecological renewal and circulation in the field of shoes and bags in China are still germinating and interacting. On October 11-13, 2016, the Global Original Footwear Leather Show (autumn) will continue to "integrate" The theme of "symbiosis and win-win", with the mission of helping the development of Chinese shoe industry luggage enterprises, explores the application of multi category integration and original design in brand transformation and upgrading, and continues to set sail in the industrial transformation!