The Basic Points For Children'S Wear To Join In Business

Clothing franchises need to be considered in a comprehensive way. The prospect of garment joining industry is broad. It is very sure to make money in opening a clothing store. So what kind of entrepreneurial strength do you need to join a clothing store?

1. Local market assessment

We should make full market research on the location of the store, the shopping center and the shop location.

It includes the surrounding brand style, sales status, clothing affiliate target consumers, consumer characteristics, residents' condition around the business circle, the flow of people, the trend of people, age, rent, etc.

Through the survey results, we can locate our market positioning (location) and the basic position of the agent brand style and price.

From the moment of signing the agreement, location selection, store image, salesperson training, product display, operation process, cash register system, financial analysis, etc.

And promotion mode.

All of them can get the most authoritative and effective guidance and assistance of Eaton operation officer in time.

Two. Assessment of your strength

Then according to the assessment of the local market, make an investment plan, rent input, decoration investment, personnel costs, and the basic conditions of the brand supplier, such as: clothing brand margin, prop input costs, the first batch of goods, liquidity and so on.

Mature brands require high quality, immature brands require low, but the success rate is not enough.

This leads to the selection of brands.

Three, choose brands

1.

Knowing the basic growth process of an enterprise is enough to know the operability of the brand.

As the saying goes, what kind of business does a boss have?

Communicate more and dress more to understand the current situation and future development of the company.

2. Commodity combination

Commodity positioning: is it consistent with local market positioning?

Commodity style: is it in line with local consumers?

Price positioning of commodities: is it in line with local market positioning?

Series products and color: whether the combination of series products has a certain representativeness with the local market, whether the color system grasps the prevailing trend of the local market, whether the fabric is competitive with the price and the market.

3. Company management

Internal management: the organizational structure of the company is reasonable and what is the quality of the personnel?

External management: what are the requirements for customers? Why?

4, productivity

Supply capability is the most basic success factor of brand. What is the listing plan of apparel affiliate?

How long is the production period?

Class product listing plan?

5, logistics support

How to operate operation management, logistics management process in time.

How about the support of promotion and logistics?

6. Image concept

Whether the image is competitive, whether the basic hue is compatible with the clothing color, whether the window display really highlights the product theme, whether the decoration cost is expensive, the practicality of the props, the time of making props, and the difficulty in making it.

7, training services

Professional knowledge training, sales skills training, display skills training, clothing store management training.

Joining in business is the dream of many people. After many bosses have a brand, there are many people who want to start their own business and ask to join them. So, the boss will think: since so many people are interested in joining, they can expand the brand territory and accept the alliance money. Why not? But this does not mean that it will succeed.

The success factors of clothing stores are three aspects: simplification of market operation, popularization of products and popularization of business circles.

1. simplification of shop operations

Joining in is that people who go on the field can operate on the field through short-term education and training, and become proficient from laymen. Therefore, the technology of market operation must be simplified.

2. the best choice of clothing brands is popularity.

Many people think that clothing franchisees must be distinctive if they want to have a good business. The concept is correct, but it only applies to single stores, famous stores and many stores, that is, the number of stores is within a certain scale. Once they have to copy and shop a lot, their products must be changed to the mass line.

3. stores to achieve economic scale

Once the franchisee is open, the number of clothing stores will be enough, and the cost of clothing brand headquarters can not be too high for each franchised store, so there must be more franchises.