If You Understand Big Data, You Win, And You Can Win Hold Fashion Week.

Insight 1: don't say you are right.

Baidu's big data combined with user's search data predicted 2016 spring and summer fashion trends.

It can be seen that the preferences of consumers go to two extremes: one is the flowery, gorgeous, graffiti printing style, and the other is the simple coldness of the black skirt and white shirt.

This may give rise to the question of how popular and concise are popular at the same time. In fact, they do not constitute conflict, as wild and calm and calm constitute different moments in life.

The combination of black and white prints and graffiti Cowboys may inspire new ideas and show a different spiritual world.

Insight 2: Lian

Think about the past two years, do you have a lace around your girlfriends? As a decorative element that has been used for hundreds of years, lace has become synonymous with feminine sexuality and elegance.

From the Baidu big data fashion Handbook, "lace" is the most popular design in the past two years. Interestingly, compared with Baidu and Google's search data, Chinese and American women have an amazing similarity to the "white lace dress".

Insight 3: who is the annual inflation pattern?

Embroidery, fringes, stripes, prints...

These very national pattern elements were very arrogant in 2015.

Baidu's big data showed that users' search volume had an obvious peak in the summer of 2015 and has been popular until autumn.

In the past, the "flowers and clothes" that were regarded as "old land" and "obvious old" became a personalized label of "national style", "bold and unrestrained", "restoring ancient ways", "literature and art" and "hitting color".

The reason for this is that the younger generation of consumers no longer sticks to the stereotyped labels of their previous impressions of clothing, and is more willing to interpret the traditional elements of embroidery printing with a unique personality perspective.

Insight 4: predict the most popular "Se": gray and yellow suddenly fire.

In Baidu search trend chart, we can see that from 2013 to 2015, black, blue, orange, silver four colors of search volume has been steadily rising.

The trend of color is obviously seasonal. In spring and summer, white and silver are more popular, while autumn and winter are brown and red markets.

It is worth noting that the two colors of grey and yellow suddenly became popular in the autumn of six months ago, and the search volume increased sharply, breaking the obscurity.

Take a closer look at your colleagues and friends, does it confirm the conclusion of Baidu's big data?

After seeing 5:85, don't love big cards.

From the conclusion of Baidu's data for the group of 85, we know that after 85, as the mainstream consumers of fashion, their economic ability and attitude towards life are just right.

For them, showing individuality is the essence of fashion, and the mainstream luxury brands will not be pleased with them.

Of course, I know that readers have a big "poor" on your head.

Under economic pressure, the choice of tide card is not a way to release the pressure of life and show unique aesthetic taste. After 85, loyalty to tide cards is just like fans love stars: I do not love superstars, but love my love beans deeply.