Textile Industry "13Th Five-Year" Put Forward A New Positioning Must Understand " Borrow " And " Momentum "

With the continuous development of society and now entering the new era of new and old alternation, rise and decline and unprecedented decline, it seems that all enterprises fall down and stand up in a twinkling. Continuous reshuffle and regrouping of value are unrelentlessly forcing enterprises to change their traditional mode of operation.

Textile and garment industry

Or the circulation link, must turn to the network, intellectualization, greening, flexibility and service pformation.

Judging from the various indicators in 2015, the textile industry has been developing slowly and steadily, and the industrial structure adjustment has continued to push forward. The contribution rate of the consumer goods industry, such as textiles and light industry, to industrial growth has reached more than 30%.

From the perspective of industrial attributes, textile and clothing are industrial products that meet people's material needs and are also cultural carriers that enrich people's spiritual life. The textile industry has an economic contribution to promoting economic growth and stimulating employment, and also has a cultural contribution to beautify life and promote culture.

From the perspective of industrial responsibility, the textile and garment industry first produces high-quality products, forms effective supply, and satisfies people's new expectations for a better life.

This determines that the textile and garment industry is an important livelihood industry and an industry that creates new advantages of internationalization. The requirements for the development of the industry can not be reduced, and the quality of the development of the industry can not be reduced.

From the mission of industry,

It is an important mission to promote ecological civilization and social harmony through development.

This determines that in the process of building a moderately prosperous society in an all-round way, the direction of the green development and responsibility development of the textile and garment industry will not change. The purpose of serving the people's livelihood and improving people's livelihood will not change.

Therefore, the textile industry 13th Five-Year development plan put forward a new expression of industrial positioning:

The textile industry is a traditional pillar industry in China, an important livelihood industry and an industry that creates new advantages of internationalization. It is a combination of technology and fashion, clothing consumption and industrial use. It plays an important role in beautifying people's lives, promoting related industries, stimulating domestic demand growth, building ecological culture, enhancing cultural self-confidence and promoting social harmony.

Creating international new advantages, integrating technology and fashion, clothing consumption and industrial use simultaneously is the inevitable requirement and necessary process for the pformation and upgrading of China's textile industry to high-end.

Development to find new kinetic energy

The national development plan for 13th Five-Year put forward that we should persist in demand leading and supply innovation, improve the quality and efficiency of supply, activate and release effective demand, form a highly efficient cycle of interaction between consumption and investment, demand upgrading and supply upgrading, and enhance the development of new kinetic energy.

In terms of market demand, personalized consumption needs to be met urgently, and the short board of rural and poor population needs to be filled urgently.

In the process of urbanization and new industrialization, one hundred million rural residents will be converted into urban residents in 13th Five-Year. In 2015, the consumption of clothing for urban residents is 1705 yuan / person, which is three times the gap of 574 yuan / person for rural residents. This will form an increase of 160 billion yuan in clothing consumption. In 2015, the per capita clothing consumption expenditure is 1164 yuan. According to the average annual growth rate of 6.5%, the improvement of people's living standard in 2020 will bring about an increase of 660 billion yuan in total clothing consumption.

At the level of industry development, the textile industry is facing two direct challenges. On the one hand, it comes from the change of market environment and the weakening of market demand. On the one hand, it comes from the eight higher cost of production, such as paction costs, taxes, labor, land, funds, energy, logistics and exchange rate.

The deeper challenge is that China's textile industry has experienced many years of rapid development, and the investment driven and export oriented development mode dominated by comparative advantage and late development advantage is difficult to sustain. The textile industry must enter a new stage of market orientation, structural adjustment, innovation driven and green development, and need to find new kinetic energy for the development of the industry.

Focusing on the task of "three down, one reduction and one subsidy" proposed by the central economic work conference, the textile industry has become the focus of steady growth, structural adjustment, pformation and upgrading, reducing production and efficiency. The 2016~2018, a special action plan for improving consumer goods, has been drafted and put forward four basic principles of innovation driven, market orientation, classified guidance and coordinated development.

Innovation and development should be the fundamental driving force for the pformation and upgrading of the textile industry. It can meet consumer demand, optimize the cost structure and promote sustainable development through technological innovation, cultural creativity, management innovation, business model innovation and supply chain collaborative innovation.

More specifically, cost control and quality management are the foundation, product design and business mode are the guarantee, consumption safety and environmental friendliness are responsibilities, consumption orientation and life style are the objectives.

How to integrate resources and innovation effectively

It is particularly important and urgent to link the upstream and downstream, seize the consumption trend, lead the consumption trend, and realize the pformation and upgrading.

Four trends should be emphasized: social development leads to changes in consumption patterns, technological development brings about changes in mode of production, changes in marketing methods brought about by the Internet era, and changes in the pace of development brought about by capital strength.

As a professional market for textile, clothing, which serves the society, economy and consumption, there should be a new trend in this trend: to integrate the consumption trend to guide the trend, to rely on technological innovation to lead innovation, to expand the marketing interface, to promote marketing, to pry capital and to have capital for development.

For the professional market, the essence of the traditional mode and the modern mode of competition should not be a contest between selling more and selling more, nor is it just a contest between doing well and selling well. The successful modern professional market mode, while detonating consumption, should fulfill the value realization in accordance with the function of highly integrating social benefits and industrial values. Such a new business mode must be able to take advantage of the situation and create momentum.

How can we take advantage of the situation? In the light of the 13th Five-Year development plan, we put forward the idea of putting all the people in the field of innovation into all sectors of the field, encouraging all kinds of subjects to develop new technologies, new products, new formats and new models, and building new engines of development. How to build momentum? As the extension of the textile industry chain, the professional market should respond to the development needs and policy guidance of the industry and build up its core soft power.

In recent years, the fifth generation professional market, which integrates cluster procurement, commodity display, e-commerce and intelligent logistics, has begun to emerge. It is a comprehensive service platform based on the professional market. On the one hand, combining traditional business with electricity providers can help more wholesalers successfully start their business, lead merchants to successfully pform, and cultivate more Internet users, so that the industrial layout is more reasonable and the distribution of formats is more mature.

On the other hand, we should combine production innovation with service innovation to better optimize the production process of manufacturing industry, improve the business mode of manufacturing industry, meet the needs of individuation, reduce the cost level, and promote the pformation and upgrading of the traditional mode while increasing the number of jobs.

The fifth generation professional market mode of the intelligent trade zone and the intelligent trade network has made the market main body upgrade from a single developer and operator mode to a merchant service provider and a market partner. This is a fundamental pformation and upgrading, a subversion of the traditional wholesale mode, and a beneficial practice in the process of professional market development and pformation.