PEAK: A New Round Of "PEAK Tide" Will Be Staged Again.

Della's interpretation of winning the championship.

spirit

With the coming of the new NBA champion in June 20th, basketball professional equipment from China

"PEAK" has once again extended the law of champion -- the champion Cleveland Cavaliers Matthew de Ravi Maria became a member of the PEAK team before the game.

The champion's law is not only an encouragement to the stars, but also for PEAK.

The feedback of real gold and silver.

The market has already verified that stars and star products greatly contribute to the development of enterprise brand and products. When the products stamped with stars (stars) really become the brand's own fist products, it will drive the brand to form an unshaken competitiveness in the market.

Therefore, in the face of rapid changes in the market, enterprises must always turn their minds to ensure that consumers can form sustained memories, support and consumption of brands.

And this, PEAK has its own set.

Since PEAK launched the "NBA star strategy", the good results in the past eight years and seven crowns have brought about very significant market results. When the exclusive boots of the market are facing the market, a new round of "PEAK tide" will be staged.

"Star strategy" to boost sales force

Since 2006, PEAK sports launched the "NBA star strategy", signing Parke, Battier, Howard, Landry, Mutombo, Artest, Vujacic, Vujacic, and more than 20 NBA stars as the brand spokesmen and launching the customized products of the stars.

In 2015, PEAK made professional basketball shoes such as Howard's generation and Parke's three generation for Howard, Parke and other star players. Once they were launched, they won the praise of the market, and sales volume was still soaring.

In particular, the Howard generation listed at the end of 2015, the first phase of the order reached 100 thousand pairs.

The market influence of the stars is remarkable, especially when PEAK's championship boots are popular among the fans and become the main force of the market sales.

It can be said that PEAK's vision is hot. PEAK's star strategy is lucky. Along with the history of the NBA championship, there are fewer than 7 players in the 20 players who have signed so far, and have had deep cooperation with the Rockets, heat, spurs and other championship teams. With the endorsement of "champion" players, PEAK has developed steadily in the professional sporting goods market, and has won a stronger competitive power and premium capability.

Of course, the success of PEAK's "star strategy" is absolutely inseparable from the professionalization of PEAK products. After the professional verification of the stars, PEAK's "professional basketball equipment" brand image has been deeply rooted in the hearts of the people. Combined with the strong effect of the star effect, by 2016, PEAK basketball shoes ranked first in the market share of similar products nationwide for eight consecutive years.

According to the latest 500 Chinese brand value announced in 2016, PEAK ranked 350th in brand value of 9 billion 993 million yuan.

In the ten years from 2006 to 2016, PEAK has grown rapidly from a domestic brand to an international brand, and has established a professional brand image in the field of basketball equipment. Behind this, from star strategy to champion law, all of them have contributed.

Champion law radiates the global market

Star game boots can best catch the pulse of many fans, especially fans. Their iteration is one of the important means for sports brand to keep consumers' freshness and loyalty for a long time, and also represents a brand's innovation ability.

Della Vedova, the fresh champion of PEAK, will also take the exclusive signature shoe made by PEAK in the summer with PEAK Delly 1 for the Rio Olympic Games.

As a basketball star from Australia, Della Vedova is the best spokesman for PEAK to expand the market in Oceania.

According to Greg Bickley, general manager of PEAK Australia, PEAK Delly 1 will be the first to be launched in the Australian market this summer.

PEAK dealers in Australia are very confident in PEAK Delly 1. They believe that the quality of PEAK's professional products is trustworthy. With the popularity of Australian basketball stars, the market prospect is very good.

For Chinese distributors and consumers, they are more concerned about the start time of PEAK Delly 1.

According to PEAK's responsible person, the timetable for PEAK Delly 1 is being scheduled, and is expected to be launched in the Chinese market and the European and American markets in October this year.

This year is the Olympic year. PEAK's vision is not only on the NBA arena, but it is only one of the most important strategic partners for PEAK.

At the Rio Olympics, PEAK once again sponsored 10 National Olympic teams, including New Zealand, Slovenia, Ukraine and Cyprus.

PEAK, as a Chinese local enterprise pushing the "product specialization, brand internationalization", the signing of the National Olympic team and the largest NBA superstar, is not in a strategic position in the global market.

Taking Slovenia as an example, the 2012 London Olympic Games was launched by PEAK sports sponsorship of the Olympic delegation. It also helped PEAK brand and products win the attention and favor of local dealers, and quickly entered the local market, and the market was booming.

With Slovenia's signing of the Slovenia Olympic delegation again this year, sales of PEAK products have increased significantly.

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It can be seen that PEAK, or signing stars or sponsoring groups, has played a relatively significant role in the development of its market and sales promotion, and has also formed PEAK's unique marketing advantage.

"PEAK's star strategy" will continue to be endowed with new meanings and move to a new stage as the market changes.

Xu Zhihua, PEAK sports CEO, said: "we will further play the advantages of basketball, pay attention to market dynamics, catch hot spots and good investment opportunities, integrate global quality resources, focus on sports product structure, and accelerate development for the champion's dream."

Perhaps, we can use "focus" to sum up PEAK's marketing thinking - focusing on "sports, professional, innovation and quality."

As a successful Chinese sporting goods brand, how can PEAK enhance its competitiveness with the times and get the most authentic feedback from the market? It is worth waiting for us to wait and see.