"Exclusive Dragon" Has Found A New Way To Break Through The Bottleneck.

Figure 1: Li Dinghai, chairman of Taizhou flying eagle Footwear Co., Ltd.

Taizhou flying eagle

Li Dinghai, chairman of the limited company, has opened up new ideas.

Recently, he has been searching for materials suppliers everywhere.

Development room and suppliers around to discuss their new ideas.

Shoes that have been produced for decades have changed in his mind.

Before, he only cares about satisfying the order quantity of customers. Now he cares about developing and producing customized shoes according to the needs of customers.

Private ordering is the "Flying Eagle shoe industry".

"Brand new business to be launched recently.

The market is changing. How can the enterprises that have lost large orders achieve breakthroughs in the predicament? "According to the feet of everyone, make shoes!" Li Dinghai made a decision after careful consideration.

Photo 2: exclusive dragon summer product map

What is the meaning of modern corporate social responsibility? It is to extend services to every family and individual.

Only by putting the focus of the enterprise on every individual in the society can our enterprises truly achieve seamless connection with social life.

Li Dinghai told reporters.

On this basis, he tries his best to tap the potential of the enterprise and revolves around the principle of "designing and producing products that meet all kinds of needs of social consumers" and actively seeking solutions.

Only in this way can our enterprises gain vitality and vitality in modern consumption and production.

Li Dinghai said.

In the eyes of friends, Li Dinghai never complained about the impact of bad market conditions on the eagle footwear industry.

He is more like a successful person. He always focuses his attention on his own products. He regards "making high quality shoes" as the purpose of the enterprise, and at the same time he can do more social charities and promote the development of the eagle footwear industry with the spirit of entrepreneurship.

Photo 3: Skills Competition held jointly by the eagle footwear industry and the subdistrict offices

He always adheres to the principle of being a man and being practical.

More than ten years ago, some of the big shoe brands of the international footwear industry had begun to introduce private customized services to shoes. But he found that this "private custom" only stayed on the level of changing the color of the shoe upper and adjusting the shoe sole pattern.

In the case of shoe last fixed, such customization can not be "tailored", it is even more difficult to achieve the effect of improving the comfort of wearing.

How to achieve "custom-made feet"? The usual practice is to collect large data from domestic population, produce new shoe last according to big data, and then put it into actual production according to the data collected.

"Such a process will take at least 35 years, and a child's foot forming stage will take 35 years.

If you don't hurry, you won't be able to come. "

Li Dinghai told reporters.

In Li Dinghai's concept of customized shoes, personalized color, personal LOGO, signature, trademark and so on are the first step of customization. The most important thing is to customize the healthy shoes with personal characteristics according to the feet.

"Customized shoes not only wear comfort, but also cure diseases."

Li Dinghai showed a pair of old shoes to reporters.

The worn condition of the sole reflects the disease of the body.

The inner side of the sole is more worn, which may be the outward bending of the calf and the risk of forming X leg.

People who wear the inside of the heel are easily suffering from rickets, tibia and hypoplasia of tibia.

And there are more wear on the outside of the sole, which has the risk of forming O legged or "eight character".

The reporter verified the principle of "shoes can see a doctor" to the Department of orthopedics doctors.

According to the old shoes sent by customers, designers study the natural wear and tear of shoes, soles and insoles, and understand the daily life environment and walking habits of the wearers.

Then, according to the needs of the wearer, we design and produce customized shoes that meet the actual needs.

At present, consumers can customize and purchase the two channels through the official website of the eagle footwear industry and the exclusive app of dragon shoes.

In addition, the eagle footwear industry will also enter the campus to provide "school shoes" for customized schools.

Photo 4: the eagle shoe industry and the sub district office jointly organize staff interaction activities.

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"Since the establishment of the factory in 1989, the eagle has always been making shoes and will continue to walk in this industry.

For the time being, we haven't had a huge database yet. But we have a heart to make shoes and do the best shoes. We also have shoe making techniques that satisfy the consumers.

In the future, we will continue to deepen this industry, upgrade the technology of shoe making, and give back to consumers with quality products. This is the spirit of flying eagles.

Li Dinghai said.

If Li Dinghai perseveres in the ultimate function of a pair of shoes, it is because his experience of health is more profound than that of ordinary people. So Li Dinghai and his enterprises pay more for social welfare than their ordinary people.

In the development of Eagle footwear industry, Li Dinghai always believed that public welfare undertakings and shoemaking were equally important.

On the Dragon Boat Festival this year, the eagle shoes industry sent hundreds of pairs of sports shoes for children from Mianyang, Sichuan.

"Where there is need, there are eagles."

This is what Li Dinghai often said.

Although only a few hundred pairs of shoes, but the exclusive dragon for the left behind children's warmth, simple and plain reflects the sense of social responsibility of an entrepreneur.

In addition, the eagle shoe industry has donated money to the disaster areas, poor villages, schools, charitable associations and disabled persons, amounting to more than 3 million yuan.

Photo 5-6: the eagle shoe industry presents sports shoes to children.

In 2010, the eagle shoe industry opened an office and set up a "sunshine post" to relocate and help social juvenile delinquents.

Li Dinghai realized that the children who had made mistakes were far away from their parents and worked alone in Wenling.

"Sunshine post" can not only help the children who have made mistakes to rebuild their correct outlook on life, but also enable them to have a skill.

Li Dinghai hopes that every teenager who goes out of the sunshine post can successfully return to society.

Up to now, more than 40 teenagers have gone out of the "sunshine post" smoothly.