Madewell Launched A Project Called Denim Every Day.

Like cowboys

People look at it.

Recently, Madewell launched a project called Denim Every Day. With cowboy as its selling point, Bi Sides, Goop denim, Saucony, Vans and so on were found.

Cooperation has launched a full cowboy series including shoes, trousers, clothes, candles, bags and so on.

Madewell was founded in 1937. It started as a cowboy and became a young sub line of J.Crew after 2006. It is designed to use jeans, khaki, cotton and fleece.

And so on "little fresh" casual clothes.

The interesting thing about this Denim Every Day is that Madewell will not launch all the joint products on the same day, but instead will be divided into 24 days. From July, 26 days from the date of the day, a cowboy cooperative product can be bought on its e-commerce website.

Madewell x Vans high tops

Madewell x Saucony sneakers

Madewell x ABC Carpet and Home cowboy chair

"Sometimes, when you hear the word" cowboy "two words, you can only think of jeans and jeans.

For us, cowboys can not only be used for fashion, but also a way of life.

These are written on the official blog of Madewell.

"The Denim Every Day project gives us a chance to liberate cowboys from jeans, giving us an unconventional way to use jeans."

Madewell creative director Joyce Lee said.

"

At present, Denim Every Day has released 6 cooperation funds, including the Vans SK8 Slim high shoe that is launched with Vans, and the Cowboy brand Goop denim cooperation is a cowboy conjoined pants; and Cowboy brand B Sides cooperation with the "ancient patch" jeans.

In the Denim Every Day project, Madewell also found a set of note cards in collaboration with Heather day, San Francisco's artist.

Heather day has grown up in Hawaii, and has a learning background of oil painting and art history. He likes to use elements of nature, and works best in frescoes.

Her philosophy of creation is "every work is a frame of every experience, and every story is told in terms of color, line and level."

Heather day produces a note card for Madewell, which looks like a diminished version of her printmaking, using some cowboy's creative elements.

In addition, Madewell also produced a "cowboy chair" with New York furniture manufacturer ABC Carpet and Home. The seat covers and seat covers were made of cowboy cloth.

However, the chairs are sold for only 5.

In order to embody the cowboy element, Madewell and P.F. Candle candle, Overalls is to make candles smell a fresh taste of cowboy cloth.

Of course, in addition to publishing a new Denim Every Day product on the electronic business platform every day, Madewell will also update these products to social media at the same time.

It seems that this is also a busy marketing campaign made by Madewell.