Jia Nailiang, The Spokesperson For Shu Chang Fang, Teaches 6 Important Points In Choosing Underwear Correctly.

In this sentence, there is a saying that it is difficult to say "everyone can't talk". The main idea is that everyone's tastes are different. It's difficult for cooks to make dishes that everyone is satisfied with.

The same applies to the same principle.

Each person's definition of comfort is different. In addition to tactile comfort, sometimes it includes whether it smells bad, whether it feels dry or not.

The famous lingerie brand Shu Shu Fang, the first Shu Gong index, can make urban people feel comfortable from psychological to physiological.

Shu Gong index Global Initiative

"We are the first to introduce the concept of Shu Gong index in the field of underwear, or the first person to eat crabs."

A senior executive at Shu Fang said that they were at the beginning.

At that time, we discussed the comfort of underwear.

The final agreement is that underwear should not only be physically comfortable, but also psychologically comfortable.

Therefore, they began to use harsh "Shu Gong index" from my request.

From the aspects of fabric color index, process detail index, packaging experience index, positive evaluation index, negative evaluation index, product style index, style adjustment index, cultural connotation index, fabric smell index, packaging smell index, cool and breathable index, heating and warmth index, edition type fit index and other aspects, the comfort degree of underwear is considered, so that every underwear of Shu workshop can show a more comfortable flavor.

The move has won the praise of urban users. Once launched, it has led to a different trend.

When we talk about Shu Fang, what are we talking about?

In recent years, Shu workshop has been very frequent.

First in 06 years, the store opened to every city in the country, with annual sales of nearly 100 million.

08 years later, the opportunity of B2C and C2C platform was smelled into the electricity supplier field, and the shift of the center of gravity was proved to be absolutely right. With the high-speed train developed by the electricity supplier, the sales volume of Shu workshop in 2010 was as high as 410 million. In 2013, it created an industrial miracle breakthrough one billion.

However, for ordinary consumers, the biggest impression on them is "comfort".

"Comfortable, this is the reason why our family only bought this brand underwear for ten years from 2006 to now."

Mr. Zhang, who lives in Zhoushan, Zhejiang, smiled. "From reading to getting married and having children, I almost grew up in my underwear."

So

In the hearts of Zhejiang and even the whole country, it has become the spokesman of "comfort".

From the psychological to the physical comfort, Shu workshop, from the six aspects of vision, hearing, touch, perception, taste, sensation and so on, will help you to redefine comfort.