Double Eleven Online Shopping Report Released Clothing Shoes And Hats The Highest Concern

Recently, in 2016, "double 10 online shopping big data report" showed that, as of 12 days on the 10th day, Tmall, NetEase koala, Jingdong, suning.com, vip.com and other mainstream e-commerce traffic increased significantly compared with the previous day, of which Tmall traffic increased by three times, followed by NetEase koala; in addition, clothing shoes and hats are still consumers most concerned about the category, and in all categories of consumer concern, the lowest price commodity accounted for more than half.

According to Hui Hui shopping assistant data, up to

At 12 o'clock that day, Tmall traffic increased by 363% compared with the previous day, the highest in all electricity providers, followed by NetEase koala growth rate also reached 349%, the eleven largest black horse this year.

The performance of other electricity providers is also outstanding. Jingdong, suning.com, vip.com and No. 1 stores have doubled their growth.

The advantage of Tmall in home games is still obvious, while the breakthrough of NetEase koala has benefited from the rapid development of cross-border electricity providers in the past two years.

It is still a big consumer of traditional consumption, with the highest degree of consumer concern, accounting for 41.2%. With the rise of the national sports such as running and fitness, outdoor sports this year are also popular among consumers, with second of the attention being paid, accounting for 19.8%, followed by household products, because of its large demand, high frequency and low price, it is also widely concerned by consumers, ranking third, accounting for 10.8%.

This year

On the other hand, the goods that consumers pay attention to have a substantial reduction, and the lowest price merchandise accounts for more than 50% of all categories, and the audio and video volume of books is 70%.

The clothing shoes and hats that consumers are most concerned about also accounts for 63% of the lowest price in history. In general, the price is still relatively favorable.