H&M Shares The Opening Of Flagship Store In New York

It has been almost two years since the opening of Hudson Yards flagship store in New York.

I can't wait to share the progress of the new store.

In the interview, Daniel Kulle, President of H&M North America, said that the store design scheme has just been established, and the new store will occupy 34 thousand square feet (about 3100 square meters), with a total of two floors up and down, and the product line will cover men's and women's wear.

。

The interior style will show "the latest idea from Sweden" and equipped with a large LED display. The interior materials include natural rock and mirror polished stainless steel. "There will also be other materials that other stores can't see."

The new store Hudson Yards is a shopping mall under construction in Manhattan, New York. The project is expected to be completed in 2018 and opened to the public.

For H&M, Hudson Yards is probably the most important store in New York after its flagship store in Fifth Avenue.

Hudson Yards is located on the west side of Manhattan. It is named for Hudson River, which is close to New Jersey.

The shopping center is expected to lease more than 100 businesses, including the first Neiman Marcus department store in Manhattan. Other businesses are involved in luxury goods, light luxury (Coach, Tory Burch, etc.), cosmetics stores (MAC, Origins, etc.), and it is said that Sephora will enter into the agreement.

New York's local government hopes that the Hudson Yards shopping centre will stimulate the economy of the region. The extension line of a metro line 7 will also lead to the region in early 2018. The 35 thousand day average passenger flow near the Hudson Yards site is expected.

Although it will not open until the autumn of 2018, the Hudson Yards mall shopping center seems to be doing well in the future because it is considered to attract more and more people in the next few years.

According to one of the developers of the Related Cos. group, they expect to complete the lease of 65% to 70% yuan by the end of the year, and 80% to 85% in the middle of next year.

H&M's competitors

It will also enter the project. Both will set up retail space in the third and four storeys of the shopping center. The area of Zara is about 2.4 square meters, which is nearly 3 times the size of another "Banana Republic" (Gap).

H&M North American leader Daniel Kulle also talked about the development of the US market in an interview. He said it was possible to bring the concept of "H&M Man" to the United States. As the name suggests, this is the menswear store of H&M, which has been tested in Sweden and Germany, and is also being planned in the UK market.

Kulle also said that Cheap Monday, the brand of H&M group, is also exploring a plan to set up an independent store in the United States. At present, the main line sales channel of the brand is department store.

"A small Cheap Monday flagship store is equivalent to a brand store."

This is the continuation of H&M's continued expansion in the United States.

As of the recent fiscal season, H&M has 445 stores in the United States, and the US market has contributed sixth from 2008 to sixth in 2015. Sales increased 258% over the past 8 years.

According to H&M's official website, China and the United States will continue to be the market for their concentrated stores.