Yuan Yafei, A Group Of Three Companies: The Department Store Industry Has Made Its Own Decline.

Winter is coming. Spring will not be too far away. But we must not wait for death. How can physical retailing enter spring? The scale of retail trade has not kept pace with the development needs of the industry itself.

The decline in department stores has nothing to do with electricity providers.

In the same case, the price tag of 800 is sold at the original price of the first week, second weeks discount, and third weeks coupons. Actually, it is 400 yuan sold, but the enterprise is happy because there are two reasons: first, the enterprise calculates the performance according to 800 sales; two, the coupon forms a profit chain.

But the customers of 80 and 90 have changed. If the price is too high, customers will turn around instead of bargaining.

2016 China (Nanjing) solid retail innovation pformation Zijin Summit

At the meeting, Yuan Yafei, chairman of the three cell group, delivered a brilliant speech.

Yuan Yafei believes that physical retail is entering the winter. This is an indisputable fact. Why does physical retailing go into winter? He thinks that the problem mainly occurs in three aspects:

First, the upgrading of products has not kept pace with the needs of social development. This is also the real reason for the decline of department stores.

Yuan Yafei said: "overcapacity is a false proposition, which is the overcapacity of low-grade goods".

Take HOF as an example, a pair of calf leather shoes cost only 1000 yuan, but three thousand yuan for casual shoes.

Second, the pformation of business models has not kept pace with the needs of social development.

At present, customers have changed from simple shopping needs to spiritual needs. Therefore, we have to turn shopping malls into tourist destinations, attracting customers to shopping malls, and buying something by the way.

Third.

Scale integration has not kept pace with the development needs of the industry itself.

The decline in department stores has nothing to do with electricity providers.

In the same case, the price tag of 800 is sold at the original price of the first week, second weeks discount, and third weeks coupons. Actually, it is 400 yuan sold, but the enterprise is happy because there are two reasons: first, the enterprise calculates the performance according to 800 sales; two, the coupon forms a profit chain.

But the customers of 80 and 90 have changed. If the price is too high, customers will turn around instead of bargaining.

Electricity providers are not terrible because they meet two needs logically: convenience and convenience.

Actually, the cost is not low. Besides the cost of goods, we also need to add logistics costs. So what is the low cost of electricity providers? What is terrible?

Why is the price of electricity supplier low? Because our tag price is too high, so it seems that the price of electricity supplier is low.

Yuan Yafei put forward the concept of the 4 mode of physical retailing.

The so-called 4 is to create an ecological environment, create an ecological chain through cost-effective products and rich scene experience to meet the spiritual needs of customers.

Finally, Yuan Yafei appealed for physical Retailing: price tag, not asymmetric information. On the other hand, physical retailing should unite and choose a day to do a real family shopping festival.

No matter how the policy changes, no matter how the cross-border import policy changes, consumer demand will not change, and the desire to upgrade consumption will not change.

In this process, under a policy standard, these real economic behaviors, trade behaviors and consumption behaviors took place on the surface of water. After this standard was raised, the behavior did not change, but only a part of behavior happened under the surface of water.

Perhaps for all the cross-border electric business enterprises here, we are happy or worried about what we are facing. A relatively large number of pport companies may be happier or even more worried about this situation. In fact, we are ultimately a whole, and the final whole is on the side of consumers.

For more information, please pay attention to the world clothing shoes and hats net report.