The Sports Market In 2016 Is No Longer Blind And Fanatical.

Despite the rapid development of sports industry over the past two years, the total amount and quality of public participation are not too high.

Mostly stay in sports such as walking, running, square dance and so on.

Beginning in 2012, Beijing Shougang men's basketball team won the championship of the 3 CBA (Chinese men's Basketball League). The excellent performance led to the hot market. The main stadium was upgraded from the 6000 seat Shougang sports center to the Wukesong Gymnasium which can accommodate 18 thousand people.

Coincidentally, the Shanghai market seems to be on the road to success in Beijing.

In the 2016 to 2017 season, the CBA League was more than half, and the Shanghai team, who missed the playoffs in two consecutive seasons, made the most of the season.

Ticket sales are hot, and even fans are willing to pay a price of 500 yuan for a 200 yuan ticket.

The attendance of Shanghai's main source stadium has been above 70% this season. It's hard to imagine that in the previous year, the media mostly used "slightly empty" to describe the stadium with only 5000 seats.

In the field of sports industry, competition day income has always been an important observation index to feel the industry's cool and warm.

From Shougang to Wukesong, the audience expanded by 3 times without worrying about the cold market. The general manager of Wukesong stadium operator and Huaxi international culture and Sports Development Co., Ltd., today, saw the irreplaceable scene experience and the value derived from it.

"How much is the value of this kind of excitement?" 5 trillion of them can be achieved.

5 trillion, it is the hot words of the sports industry in recent two years.

In October 2014, a number of opinions on speeding up the development of sports industry to promote sports consumption were put forward in 2025. It is pointed out that by 2025, the total scale of sports industry in China will exceed 5 trillion yuan and become an important force to promote sustained economic and social development.

Suddenly the spring breeze comes.

Policy dividends drive the sports industry hot, and capital flows in.

Wanda, Alibaba, Tencent and other business tycoons in the sports industry layout, around sports products and services venture capital surging.

According to the research report released by Eri consulting, sports investment in 2015 was 3 times that of 2014.

Compared with last year's "blowout", the sports market in 2016 was no longer blindly and fanaticism, but with the sober cooling, investors and entrepreneurs began to more rationally choose their respective directions and shift their energies to more pragmatic operations.

From the commercial perspective of sports competition industry, it is only the first step to attract fans with achievements. It is a long way to pay attention to operation and make viewers become consumers.

Since 2014, the China Open tennis tournament has given the competition a new position, and it is necessary to create "holiday leisure sports consumption formats".

It is very common for sports venues and clubs to drive the development of surrounding hotels, shopping malls and playgrounds to produce agglomeration effects.

If China network can play such a role, it is really a big industrial chain, which really connects people's needs.

Zhang Junhui, President of Beijing China Open tennis sports promotion Co., Ltd.

Speaking of demand, sports consumption and physical fitness have gradually become an indispensable part of people's daily life.

Whether it's all kinds of road races running around the country, or this year's "waistline" and "A4 waist" that are the main social platforms, it reflects the changes brought to people's sports life after national fitness has become a national strategy.

"As the industry consumption, the crowd is the foundation. If there is no nationwide fitness and mass sports participation, sports consumption is just empty talk."

Liu Guoyong, director general of the State Sports General Administration Group, pointed out the significance of national fitness for sports consumption.

At the same time, in

Under the influence of technology, the public

"Pain spots" are more carefully differentiated and matched.

In just a year and a half, the user of sports application software "Yue Wan" has increased by nearly 10 million and the number of active users has reached 350 thousand.

"People don't care how fast and how fast they run. The most admiration you get often comes from who you run with, where you run and what you wear, and sociability is the first requirement of sports."

Founder Liang Feng said.

At present, the Chinese people's pursuit of health gradually escalates from "physical consumption" to sports shoes, clothing and other "service-oriented" consumption.

This is the inevitable result of economic and social development to a certain stage.

China sports industry investment report 2015 shows that after China's per capita GDP (GDP) exceeded 5000 dollars, people's consumption demand for enjoying and developing type increased, while the per capita disposable income of urban residents was close to 27 thousand yuan. The critical point of China's sports fitness and entertainment outbursts has arrived.

"For sports consumption, people want to be" interested ", but also have money, leisure and skills.

Among them, sports skill is an important reason restricting current sports consumption.

Bao Mingxiao said: "sports consumption is different from other consumption. The time to pick up the ball is longer than that of playing. This experience is not good.

The choice of sports consumption should be improved from the perspective of skills.

100 yuan in the pocket, eating, watching movies or going to sports? This is a choice that many consumers often have to face. It is also a matter for practitioners of sports industry to face up to and strengthen guidance.

There are many arrears of physical education, and the atmosphere of social sports is not strong. Sports have not completely become people's living habits, which have caused obstacles to the sustainable development of sports industry.

Bao Mingxiao said that now there are more talks about the format and mode of business and so on. There are relatively few sports popularization. If the sports industry does not take root in sports, the industrial foundation will not be strong enough.

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