The Seven Wolves Change The Trend, The People Play The Internet New Fashion.

　　 Seven wolves There was also a "naughty" aspect. Chinese men's wear leadership brand Since 2014, the seven wolves have been working with many Internet brands to display the brand attractiveness of the seven wolves in a youthful atmosphere.

James Harkin, a sociologist, thinks that people's consumption behavior is almost dominated by the commercial giants in the mainstream market, but today the situation has changed and the minority market has become dynamic. The seven wolves also saw that young people are becoming the main force of the new generation, and the Internet community they gathered is also a small circle. So the seven wolves began to communicate with young people with a younger attitude and new Internet culture.

2016 months in October, the seven wolves co operated with millet to launch the theme of mobile phone based on Millet operating system. From the "wolf" on the body, the wolf in the search for the soul totem, to the wolf wolf in the wolf's shadow, to the Mongolia wolf in the "grassland king", the millet designed seven mobile wolves for the seven wolves, which have 4 modern design elements and Chinese traditional elements.

Of course, young people on social networks will not be satisfied with this. The seven wolves and millet know the importance of interacting with them. Playing with brands is an important way to attract young consumers at the moment. In the "shake up" activity of millet at seven o'clock every night, the theme of wolf culture is presented to users at random. For example, you may randomly pick out a Tibetan wolf's mobile phone theme, and will be accompanied by a declaration of "wild freedom and mysterious heroism" to express a distinctive young personality.

The seven wolves are so lively and interactive, through the culture of young people keen to communicate with them, get a lot of rice noodles attention. From the theme of wolf culture in October 14th to November 2nd, the total exposure reached 7 million 132 thousand, total clicks 1 million 692 thousand, and mobile phone theme downloads reached 800 thousand times.

This is not the first time that seven wolves have crossed the border. The seven wolves' brand concept is "men are more than one side". Different cross boundary cooperation has produced better communication with the younger generation. The seven wolves are also trying to pass the brand connotation of many times in the famous brands of different fields.

In the game area, the seven wolves worked together with Tencent games in September 2015. In Beijing 798, a joint launch of "attack, Sirius machine" seven wolves & Tencent game "thunder fighter" announced that the seven wolves crossing the border road will be upgraded again. In the field of music, in June 2015, seven wolves joined the Copenhagen Jazz Festival to hold a cross border visual art exhibition. Many famous musicians such as Tang Dynasty five, music producer Zhang Yadong and so on participated in it. Even the first Chinese Berlin movie king Liao Fan was attracted by this jazz Gala. In addition, there are cross-border cooperation in the field of fashion, art and the Internet, and the seven wolves are playing a unique brand charm.

In 2015, the two cooperation with UBER enabled the interaction between the seven wolves and young groups. In June 2015, seven wolves joined the UBER to launch a key to call wolf T. Within 3 days of the event, the UBER special car with the Dai wolf culture totem ran through the streets of Xiamen. The trunk of these cars was the Dai wolf culture of the seven wolves Milan fashion week. T-shirt 500 yuan worth of seven wolves new clothing coupons, and seven wolves wolf culture periphery and so on. Users can get these gifts by calling UBER to the seven wolves special car.

The seven wolves have created a huge social buzz on social networks through this way of interaction, which has touched 300 thousand hits in just 3 days. It not only introduces the seven wolves to the young people's aesthetic products, but also lets them see the lively and young side of the seven wolves. During the Halloween festival in October 2015, the seven wolves jointly launched the "ghost ghost out of town" service with UBER. One click called UBER ghost car, and again created cross-border interaction of fashion trips.

As the leading brand of Chinese men's wear, men's clothing, seven wolves are eager to provide quality lifestyle and fashion clothes to Chinese men. The seven wolves are also constantly breaking through themselves, following the pace of young people, and interacting with the group of consumers in the new emerging position of the younger generation. It can be tough and lively. This is the flexibility and variety of the seven wolves.