Brief Description Of Five Cutting-Edge Fashion Brands With DNA In Italy

According to the world clothing shoes and hats net,

It has long been engraved on the bones of the Italians. Apart from those old brands, Italy's fashion industry has come out with talented people.

At the beginning of the new year, the reporter specially selected the five most noteworthy fashion in the 2017, including Italy DNA.

Introduce to everyone.

The current fashion brand can not survive by originality alone. The years of market accumulation, brand gene, storytelling and business operation of the founder determine the potential of brand development. Readers can clearly feel this in the comments of this article.

In the day of information flattening, it is possible to observe the market heat of these international new brands early through Chinese social media. In the future, they may be expected to become the next generation of the world's famous fashion brands under the global consumer's pursuit and capital support.

A comment: through the "proposition" way to create a brand, step on the trend of Athleisure, Unisex design for men and women:

Palm Angels

It is called "proposition" because Francesco Ragazzi, a former Milan art director, launched a black-and-white photo book that presented California skateboarding culture in 2014. The book is called Palm Angels. With the publication of this book, the sun glasses with the same tonality as the book are published in Moncler.

In the autumn and winter of 2015, the brand Palm Angels came into being.

With the rise of the global leisure movement (Athleisure), skateboarding culture is becoming more and more popular from the minority.

From the perspective of social media in China, some people even call it the "new wave tide card", which has attracted the attention of female customers through the design of hot elements such as fonts, gold flash stripes, black and white pictures. Ragazzi said it would consider expanding the design team and launching a series of targeting women.

Francesco Ragazzi has said in the interview that many elements of the brand can "Palm Angels" find the corresponding elements in this book. He hopes that the brand will develop steadily from the best multi brand retail stores, and do not expand the category too quickly and too early.

Founder: Francesco Ragazzi

Founding date: 2015

Sales channels: Saks Fifth Avenue, Lane Crawford, Colette, Dover Street Market and Ssense 200 retail stores; China's sales channels: Lane, Crawford,

One comment: Italy's men's clothing "Red Sea" rises in the light luxury brand, skillfully uses the fabric to balance the real wearability, fills the male fashion demand blank point.

Sunnei

If you can't buy the clothes you like, make your own brand? That's the brand Sunnei.

One of the two founders was a buyer who was responsible for purchasing, a Gucci window designer, who founded the menswear brand Sunnei in Milan in 2014.

Italy menswear has a long history and many mature brands. Most of Italy's cutting-edge brands rely on accessories to cut into the market. Sunnei has the courage to rush out of the tight encirclement by ready-made clothes.

Sunnei may have seen that men's clothing is limited in design space. In the first quarter, they did enough articles on fabrics, and found a fabric company specializing in antique fabrics to create limited men's clothing, which attracted the attention of media and buyers.

Brand positioning is light and extravagant. The long history and quality assurance of Italy men's clothing not only has not become an obstacle to brand development, but has become the endorsement of its unique quality. It is reported that most of the profits of the brand come from their online channels, but last year, the first real flagship store was opened in Milan.

Men's fashion needs are urgently needed to be satisfied and excavated. In China, women's clothing stores and cutting-edge brands can be seen everywhere. However, the brand and format of new men's wear are still numbered. It is believed that if the product can balance the design and function, the cost performance will be reasonable for the customers, and the loyalty and consumer price of male customers may be higher than that of women.

Founding date: 2014

Founder: Simone Rizzo and Loris Messino

Sales channels: Opening Ceremony, Printemps, Tom Greyhound, Beams, LN-CC, etc. 35 retail outlets worldwide; in addition to official websites, Opening Ceremony, Ssense, Singapore Club 21 and other 5 online shopping websites.

China's sales channels: Kasch (Shenzhen), Clash (Taipei, Taiwan)

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One comment: the young successor of Italy shoemaking technology relies on the supply chain to build the world's first pair of handmade designer casual sports shoes.

Le Village

There are many small white shoes that can be seen everywhere in the world. The growing demand for sports shoes from function to leisure and fashion, and increasingly rich wear scenes have been verified by market and fashion people.

Conform to the Atheleisure trend, in recent years, Nike and Adidas have launched a series of "repeat" and "star crossover" series, big hot dirty dirty shoes "GGDB" (Golden Goose Deluxe Brand) recently opened shop in China, more and more tide shoe stores, all without exception, confirms the fashion leisure sports shoes market heat.

Matteo Caparrini Caparrini, the founder of Le Village brand, dares to play the banner of "the world's first pair of designer handmade sports shoes". It can not do without the support of the Danton shoe Caparrini, whose family run for 70 years, to the supply chain.

Roberto Zampiero, the art director of the brand, has both the experience of fashion buyer and sales, and the style of the product he is responsible for is quite close.

At the end of 2015, the brand opened its first physical store in Milan.

Although the customized service provided by the brand has not really started yet, it has already enabled customers to make personalized demands when placing orders.

Founding date: 2015

Founder: Matteo Caparrini

Sales channels: 20 retail outlets in Italy, Minsk (Belarus capital) and Ibiza (Spain); China's sales channel: D2C

Comment on the self cultivation of the founder of fashion brand: packaging in the Middle East, manufacturing in Italy, star eye effect

Oscar Tiye

The founder of the Jordanian brand is not only good at reputation, but also knows how to tap its own advantages, such as logo and brand names, which use the elements of the Middle East to stand out in many shoe brands.

Muaddi, which has never been specially designed, has extraordinary learning ability and execution ability. After deciding to create a shoe brand, it moved directly to Italy's famous Riviera Del Brenta District, which is famous for shoemaking.

As the star stylist of L Uomo Vogue and American fashion magazines, Oscar Oscar knows very well what kind of single product will add color to the star brocade. The brand's highly recognizable little wing design, plus the support of Gigi Hadid, Miranda Kerr, and so on, will soon get exposure and attention.

Founding date: 2013

Founder: Amina Muaddi

Sales channels: The Box Boutique, H Lorenzo and so on nearly 90 retail stores; Forzieri, Shoescribe, Luisaviaroma, and so on 15 online shopping sites; China's sales channels: Harrod&Ji, Luxemporium, Huge, Lorenzo, Taiwan,

One comment: at the age of 17, the design manuscript will stand out, and fashion brand entrepreneurship should take place as early as possible.

Giannico

At the age of 17, Nicholo Berretta participated in the meeting of Harvey Nichols luxury department store in London, where she met with the master of Manolo Blahnik, and his works were praised and encouraged by the master on the spot, which made him more focused on shoe design.

In 2013, Berretta founded the brand Giannico, and displayed its own 2013/2014 autumn and winter series in Milan and Paris fashion week. Once it was launched, it was attracted by fashionable opinion leaders and international buyers. Meanwhile, it was attracted by celebrities such as Lady Gaga, Kate Moss, Dita Von Teese and so on, especially when the two times of Lady Tan wore his shoes.

Nicholo Berretta has won the Vivian Infantino Emerging Talent Award award. It is also the youngest award-winning designer in Footwear News Achievement Awards.

Berretta's design has obvious new elements of the new generation, such as pills, bananas, cosmetics and other interesting elements, which are skillfully and humorously integrated into the shoes, witty and surreal.

The CEO, who is only 21 years old, has his own ideas in the business planning of the brand. In an interview in 2015, he said he would create $1 million in revenue and expand the US market in 2015. In order to help him expand the brand market, he also found a 28 year old investor to help.

Founder: Nicholo Berretta

Founding date: 2013

Global sales channels: Luisa Via Roma, N30, Lafayette department store and other 56 global retail outlets; Luisa Via Roma, Yoox, farfetch and so on 12 online shopping sites; China's sales channels: Limelight (Beijing), Harvey and Via (Harvey)

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