The Spring Of The Retail Industry Is Coming To You. How Can We Grasp The New Round Of Business Opportunities?

Where is the way of the agent in 2018?

Shoe clothing industry has to think about the pformation and development?

How much did you get in 100% of the market?

Is it not your problem that dealers do not have sales?

Do you know where consumers buy their clothes?

Do you know where consumers buy their shoes?

The consumers are more likely to buy online. The agents can now say that the customers are poor. When the brand side starts to pay attention to the electricity supplier channel, the survival of the agents is even more difficult.

Dividing the region to maximize resource utilization and improving performance is a group that is fighting for the forefront of sales.

This simplest regional market network and sales mode have played a decisive role in the rise and development of Chinese clothing brands.

Such an agent mode divides the market, and different regions are assigned by the most appropriate agents to be fully responsible for saving the cost of enterprises' opening up channels and the cost of enterprise management.

"Put the people who are most familiar with the market in the most appropriate position."

Most of the enterprises used to set up distribution channels in the form of agents.

However, due to factors such as industrial development, increasingly developed pportation, electricity generation, logistics rising, sales channel development, innovation of enterprise management concept, and the increasing number of enterprises spanning regional development,

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In terms of electricity providers, the price war is becoming more and more intense in order to occupy a larger share in the market. With the end of the year, double eleven, mid year, Mid Autumn Festival and other time points, comprehensive promotions have been launched.

In order to reduce agency costs in the intermediate links, more and more e-commerce platforms are directly working with manufacturers.

Faced with the risk of paying debts or being eliminated by the market.

On the one hand, the brand of the same style clothing brand takes advantage of the price advantage to occupy the market, and the electricity supplier of Tmall, Taobao, jumei.com and other websites attract many clothing consumers at a low price. More and more people no longer go shopping in physical stores instead of buying and paying at home, waiting for express delivery of goods.

On the other hand, the direct coverage of factories is becoming wider and wider. The second tier cities are monopolized by factories. Agents have to find opportunities in the three developed cities.

ZARA, MANGO and other brands have set up "Big Mac" direct shops in major stores in China.

Such brand existence mode reduces operating costs and increases sales, so that its former agents have to face the status quo of "recovered" brand that has been well handled and operated properly.

In such a dilemma, coupled with limited funds, lack of management experience, insufficient human resources, lack of timely information feedback, lack of corresponding policy support, and lack of price advantage, it is more difficult to enter large shopping malls, and it is even harder to win preferential development policies.

Moreover, the clothing product has a strong practical effect, following the trend of fashion and fashion, and a large number of outdated garments become inventory, resulting in a sharp increase in inventory and low turnover of funds.

Many agents have to sell their prices in order to turn around liquidity.

However, the problem of annual discounts and increasing inventory has become more and more difficult to reconcile. The agents have to pay a price cut to sell some products to offset losses.

In the long run, it is becoming more and more difficult to survive.

At present, the comprehensive shopping center will require agents to renovate facades for one to two years, and the high cost of decoration will make many agents unbearable.

And shopping malls require agents to keep getting higher and higher performance tasks. Failure to complete tasks requires corresponding consequences.

The pressure from shopping centres has gradually eliminated some of the traditional clothing agents.

The stereoscopic sale of clothing is an inevitable trend, but agents will not be completely replaced.

It can still achieve successful pformation and crisis response by changing its operational form.

Under the current market situation, only

Clothing agents can have new development opportunities so that they can achieve sustainable and stable development under the changing market pattern.

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Terms of application: clothing / footwear brand Shanxi agent

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