3D Virtual Fitting Room Metail Gets Another 10 Million Pounds.

According to the world clothing shoes and hats net, with more and more entities

Shop to online sales.

A service was provided to enable customers to try on clothes in the virtual fitting room.

Metail gained 10 million pounds in the B round of financing, and Hongkong garment manufacturer TAL led.

Since its founding in 2008, Metail has received a total of 12 million 500 thousand pounds.

Metail based on the consumers' measurements and weight, they can provide virtual image of trying out effect.

The purpose of virtual fitting rooms is to reduce the customer's return rate, encourage people to choose clothes that suit them and provide better ones.

Experience.

Adeyoola, the founder of Metail, said: "the future fashion industry will use more high-tech to digitalization.

With the increasing number of online shoppers, the shopping experience of consumers is becoming more and more important.

At present, the number of Metail users reaches 7 million 700 thousand, and it plans to expand its customer base in the next 18 months.

Adeyoola said that although the service is currently applicable only to women, he plans to allow men to use the service by the end of this year.

The vast majority of Metail's current customers are in Asia, the rise of middle class in Asia, the prosperity of science and technology, the indepth of entity store culture, the popularity of online shopping, and the importance of consumer shopping experience.

Most of the customers of TAL are in the United States, and 1/6 of the clothing market in the United States is made by TAL.

Metail hopes this partnership will help them enter the US market.

Metail uses 3D technology to create a 3D model model by combining the pictures of each garment with the fabric and the data provided by users.

Since Metail provided this service, 80 thousand models of clothing have been made, and their production is becoming more and more rapid, making 3D models of 200 garments a day, while Amazon's software can produce only 60 to 90 pieces per day.

"In the past, people could not make 3D models of clothing in bulk. That's why they failed."

Adeyoola said: "this exciting technology has great potential, and finally Metail has succeeded."

Another theme of this service is democratization of fashion.

Unlike traditional online advertising and retailing, Metail offers personalized services to consumers.

"People want to see the real try, not just imagine wearing clothes."

Adeyoola says.

"We want you to see the most beautiful yourself," he said, but "the truth is the most important."

Metail team and professors talked about how people view their bodies. Adeyoola talked about the "protracted war" in the clothing industry: many brands wanted to make people look perfect when trying on clothes, and Metail wanted to show the most authentic test results.

Metail also lets customers try on clothes that they usually don't choose, or try on many clothes in a short time.

Trying a lot of clothes in a store is a time-consuming and exhausting task. However, Metail enables people to find the right clothes faster.

To ease people's burden of choice, he plans to launch a clothing recommendation service in the second half of this year.

"Metail technology has made retailers and consumers out of trouble and changed the face of traditional fashion industry."

Caroline Rush, chief executive of the British Fashion Association, said.

"Metail has the most advanced technology in this field, and its unique data bring changes to the fashion industry, so that consumers can find clothes that are most suitable for them."

Delmen Lee, President and chief technology officer of TAL, said.

More interesting reports, please pay attention to the world clothing shoes and hats net.