Quan Zhilong'S Favorite Fashion Brand Has Strong Growth.

According to the world clothing shoes and hats net,

Global and high-end fashion

PORTS continues to get

In the first half of the year ended June, the revenues and profits of its parent company 00589.HK both recorded strong double-digit growth.

During the period, business revenue rose 17.89% to 1 billion 52 million yuan (the same below), net profit rose 22.19% to 5 million 456 thousand, gross profit recorded 839 million yuan, an increase of 19.08% over the same period, and the gross profit margin of the group rose slightly from 79.7% in the first half of 2016 to 79.7%.

In retail channels, revenue increased by 19.5% to 971 million 900 thousand from 813 million in the same period in 2016.

The group points out that the growth of performance mainly stems from the gradual improvement of the retail environment of luxury fashion, and its core high-end brand Ports1961 and young brand PortsPURE are popular among fashion enthusiasts.

Quan Zhilong is wearing a PORTS coat to shoot MV.

It is noteworthy that Pao international has successfully achieved its distribution strategy in target markets such as Japan and Korea.

At present, South Korea is becoming more and more important in the luxury fashion industry. Its brand has a very high exposure in the Korean market. Baozi is loved by many Korean celebrities such as Quan Zhilong, Gianna Jun, Song Zhongji, Kong Hyo Jin, Kong Liu and so on, and these stars have amazing fans in the social media Instagram and Facebook.

In addition, the high-end brand Ports1961 is also increasingly recognized by the traditional important fashion market. For example, the Ports1961 2017 autumn winter dress series, designed by creative director Natasa Cagalj, has attracted great attention during the London Fashion week. Undoubtedly, it has greatly strengthened the position of Ports1961 as an important member of the fashion industry.

This is also supported by data. In the 2017 autumn and winter four fashion week, PORT1961, the first time to move to London for the show, ranked first among the Tencent's favorite users. The playback volume was 3 million 805 thousand, second and third were Dior (playback 3 million 340 thousand) and MARCJACOBS (playback 2 million 648 thousand).

According to the world clothing and shoe net, as an international high-end brand and a member of the Milan High Fashion Institute, the design team of the brand has moved from Canada to Milan.

Some analysts believe that baozi, who was founded in 1961, is still the leader of high-end fashion, and its international vision and design is still a learning model for women's clothing in China.

The group also said it would invest more capital in consolidating Ports1961 as a global fashion brand.

At present, the group is carrying out a strategy of youthful development. With the increasing popularity of light luxury clothing and the rapid change of fashion trend, the company has made a bold attempt to brand youthful, and has launched the PORTS 1961, the young vice line brand PortsPURE to expand the brand matrix.

By the end of June 30th this year, Po international operates 356 retail outlets in mainland China, Hongkong, the United States and Canada, compared with 343 stores in the same period last year, an increase of 13 stores.

In today's depressed retail environment, many brands are cautious about opening up businesses, and even begin to reduce their stores, while Bao International has increased 30 stores last year.

Data show that the operating profit of the group increased by 57.4% to 49 million 100 thousand yuan. Although the impairment loss from the decoration of the rental property increased significantly, the operating profit of this period was significantly reduced. But due to the positive development trend of retail and distribution business, the group's performance increased gradually.

The success of brand remolding began to increase in the first half of 2016.

Last year, Bao International made a profit of 40 million 270 thousand yuan.

During the period, total revenue achieved double-digit growth rate, from 15.8% to 1 billion 846 million yuan, and realized gross profit of 1 billion 450 million yuan for the whole year, an increase of 12.8% over the previous year.

It is noteworthy that, after last October, the Anthony Chan, a young leader of the country, took over, making changes to speed up brand innovation and attract more young consumers.

Anthony Chan is executive director and chief executive officer. Jenny Tan has been appointed as executive director, authorized representative, President and chief operating officer of the company.

The 39 year old Anthony Chan, as the second generation of the rich family, takes the lead, indicating that baozi is giving full play to the power and replenish the fresh blood of executives.

Bao International's share price rose 3.59% today before the earnings announcement.

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