The Upsurge Of Fashion Incubator Has Blows In Japan.

Make a sentence with a modern word.

Incubator for

Brand is the existence of a blower.

In recent years, with the rapid increase in the number of small designer brands, various fashion incubators have sprung up in the fashion industry. For example, China has

Designer brand incubator magmode is famous, the United Kingdom has beauty cosmetics incubator company Founders Factory, New York also has the famous incubator company BF+DA, and so on.

Now, the craze for fashion incubators has also blows in Japan.

According to the world clothing and shoe net, Tomorrow, a Japanese fashion brand co founded by the Japanese Foreign Trade Organization and the Japanese KOL Daisuke Gemma, has officially launched a fashion incubator for Japanese fashion brands in 21 January, and is committed to cultivating high potential Japanese fashion brands worldwide.

"This project comes from the huge demand of the Japanese fashion market. We hope to help and support talented young designers in the new way to promote their brand development," Luca Corsetti, managing partner of Tomorrow company, told the women's wear daily. "We have already designed some brands. The first designer to participate in the plan is" Motofumi "Kogi.

Xiao Mu Shi Shi is the creative director of the Japanese fashion brand United Arrows United Arrows & Sons.

At the same time, he is also a popular figure in Tokyo fashion week every year.

In Corsetti's view, the so-called "Poggy the Man" is one of the most talented people in the Japanese fashion industry.

He could feel that he had his vision for the whole Japanese fashion market.

And he will work with the incubator team to help Xiao Ji Shi and his brand go further.

"We decided to give Japanese brand executives all the support from strategy to product implementation to help them understand the needs of the international market, including brand promotion, communication and operation."

Corsetti said.

In this regard, Xiao Mu said that the new brand incubator will help to expand the exposure of its brand.

"Through this project, I can also experience a series of things that new designers must face when they display their works overseas, which makes me more capable of becoming the pioneer of Japanese emerging designers."

In fact, United Arrows & Sons has become a relatively mature brand. It has always been keen to cooperate with other brands, and has also launched United Arrows Sons x adidas NMD R2 sneakers.

United Arrows & Sons will also collaborate with many Japanese designers in the incubator dominated follow-up projects.

For example, the banana printed blouse, smiling face print and other garments displayed in Tomorrow 's Right Bank are the existing cooperative products.

"In March this year, we will launch another three projects to provide more talented Japanese designers with an opportunity to understand the market."

Corsetti explains that in the future expansion plan of Tomorrow, 10~12 brands will eventually appear in the incubator.

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