The Development Prospects Of China'S Internet + Underwear Market: The Scattered Market Structure Has Created Opportunities For Change In The Birth Of New Brands.

With the popularity of the Internet and the increasing use of smart phones, more and more consumers are involved in online shopping.

The emergence of standardized size measurement guides will also help promote the growth of the underwear business market.

This paper analyzes the market situation of China's Internet + underwear industry in 2018, and forecasts the market prospect of the industry.

Industry market profile: underwear business has become a new era label, strength can not be underestimated.

With the popularity of the Internet and the increasing use of smart phones, more and more consumers are involved in online shopping.

The emergence of standardized size measurement guides will also help promote the growth of the underwear business market.

Compared with the physical retail industry, the biggest advantage of the electricity supplier is low cost and low price.

There are more and more underwear shops on Tmall Taobao, and some new brands are getting financing. Although there are many good brands that haven't yet met the financing side, the underwear business has become the label of the new era.

Data show that since the opening of the electricity supplier channel in 2014, the online sales of urban beauty have been growing at a high speed.

2015, 2016 and 2017 increased by 137%, 78.9% and 73% respectively.

The three brand products of "Jie Ni Jie", "Yi Shang Shang pin" and "Yves", "Lan Zhuoli", are sold online, while online sales are also established.

In 2016-2017 years, online sales accounted for about 30%.

Underwear brand "NEIWAI inside and outside" in recent three years, maintained a 5-6 fold growth rate, in 2017 sales of nearly 180 million yuan, double eleven day single volume more than 100 thousand single, is the only with Ttiumph, Wei Ming, Wacoal and other international brands into Tmall brassiere ten before the new domestic brand.

Since the end of 2016, the new retail concept was popular, and in March 2017, the first new retail experiential store was opened.

Yin man underwear has been established for more than a year, with a total sales of over fifty million yuan, and has reached strategic cooperation with ALI new retail. It has become the first landing brand for the integration of Ali new retail online and offline. It has basically completed construction of commodities, membership, service and fans of all channels.

Industry market prospects: the scattered market structure has created opportunities for change in the birth of new brands.

According to Euromonitor statistics, the size of China's underwear market will exceed 170 billion yuan in 2017.

According to Frost&Sullivan statistics, in 2013, the scale of China's generalized underwear market was 194 billion 400 million yuan, and the composite growth rate was 14.4%.

With all kinds of information sources, China's underwear market is now a large market of more than 200 billion.

Young consumers who grow up under the Internet environment no longer have high brand loyalty to big brands, but are more willing to express their individuality by trying new brands.

This brings market opportunities to new brands. From the perspective of market volume and consumer demand, underwear business is a treasure that is worth reclaiming. At present, the domestic underwear market is still scattered.

According to the statistics of the foresight Industry Research Institute, the underwear brand of the top ten of the market share in the Chinese market accounts for only 10%, lacking the leading brand.

This is the chance of change for the birth of the new brand.