What Brand Do Children Need To Enter The Shuffle Stage?

China's children's wear market is undergoing tremendous changes. The changing market has brought various opportunities and challenges. Some brands have been warming up, and some of them are not performing well.

The decline of traditional children's clothing business: PEAK's acquisition of tick tick, the development of brands such as Mamie Marka and red child stagnated.

Children's clothing, the old market "blue ocean", with the entry of many industrial funds, became a "Red Sea" in the past few years.

The traditional brand of children's clothing has stopped for a spurt of growth for the "horse race enclosure", "grab the land market" and "listing dream". They also hired a design and marketing team at a high price, and drastically changed their efforts.

There are three main bottlenecks in traditional children's clothing industry at present: first, the industrial advantages are being cut down.

The traditional Quanzhou children's clothing enterprises are mostly processing enterprises. Their operation is in the traditional wholesale mode and extensive development. They are all at the bottom of the value curve.

The two is the lack of core competitiveness of products, unable to keep pace with the upgrading of the consumer market. R & D investment, upgrading of terminal stores and brand tonality are related to the core competitiveness of products, which is the short board of most traditional children's clothing enterprises.

The three is the lack of industrial reproductivity. The vast majority of children's clothing enterprises extend and expand to the related fields.

The extremely decentralized pattern gives many brands and new opportunities for development. Children's clothing is a serious area for consumers and users. Therefore, children's clothing enterprises need more attention than other fields.

We should not only take into account the preferences of consumers, but also consider the feelings of users.

What kind of new brand of children's clothing do children need in the market?

In the new consumer group, 90/95 is already the main force. In the maternal and infant industry, the purchasing power of this group can not be underestimated.

Therefore, the majority of users of maternal and child industry are caught by the interest of this group of people.

Data show that factors such as quality, cost performance, demand, fitness, brand and price are the main factors of consumption.

Quality is an important element, so the brand needed in the children's clothing market must be excellent in quality.

Next is the price performance ratio, no matter when, the price performance ratio is an important factor for all consumer groups to pay attention to, even now it is a big stage of consumption upgrading.

The quality is good, the cost is high, the cost is high and the price is low. How to control the cost effectively is a problem of anxiety for all businesses.

At this time, we should minimize the "middleman's difference" and increase the cost of every link.

High performance price ratio is the factor that new brand should pursue, and it is also the brand characteristic that the market needs at present.

Brand is a factor that young consumers are more concerned about nowadays. Although it has passed the era of brand name, brand also means "guarantee" to a certain extent.

"Enter the brand center of" tick Da "