UNIQLO Is The Biggest Overseas Market.

On November 21st, UNIQLO 2019 "HEATTECH hot style" night autumn party was held in Beijing. In this party that wears "autumn clothes" to enter the house, the hot pioneers from all over the country and all walks of life have used different collocations and different styles of autumn clothes. According to UNIQLO, HEATTECH series has been launched since 2003. With its advantages in fabric and warmth retention function, it has quickly become the main star product of autumn and winter clothing sales in UNIQLO. The "black technology" of moisture absorption and heating plus knitting technology has made the HEATTECH series "warm and thin".

According to insiders, UNIQLO's efforts to raise the category of warm products are obvious. The HEATTECH series is the classic series of UNIQLO, and its sales volume has always been gratifying. Now it will combine the warmth and fashion with the promotion. As long as there is an explosive product, UNIQLO's annual performance is likely to climb again.

In October, UNIQLO parent Xun Marketing Group announced its 2019 financial year performance report. The group's total revenue amounted to 2 trillion and 300 billion yen, an increase of 7.5% over the same period last year, and net profit increased by 5% to 162 billion 500 million yen.

In the current financial year, the overseas market of UNIQLO has made outstanding contributions to it, and the performance of the Chinese market is outstanding. Data show that in 2019 fiscal year, overseas UNIQLO revenue has exceeded Japan's domestic market, with sales exceeding 1 trillion yen. Among them, UNIQLO achieved a profit of 502 billion 600 million yen in the Chinese market, an increase of 14.3% over the same period last year, and operating profit of 89 billion yen, an increase of 20.8% over the same period last year. The Chinese market has become the second largest market after UNIQLO is second only to Japan.

In the earnings report, XXX group set the 2020 financial year performance forecast, and the group's total revenue will reach 2 trillion and 400 billion yen as of the end of August 2020, up 4.8% over the previous year.

According to analysis, the domestic fast fashion industry has entered the state of overall saturation and excess. Only the head brand can survive. With the "post-90s" and "00 after" consumers, their eyes are becoming more critical. Some brands have become "acclimatized". Under the background of the increasing number of fast fashion brands, relevant enterprises should pay attention to the design concept, highlight the uniqueness of products, and make a suitable localization transformation.